Responsibilities

• Conversion rate optimization. Own the CRO roadmap for cyera.com — personalization on high-value pages, trust and proof signals on high-intent pages (demo, pricing), and a continuous testing program that moves our conversion rate toward best-in-class benchmarks for the category.
• Visitor identification & retargeting. Own the strategy for profiling anonymous site traffic and converting that insight into a real retargeting motion — in partnership with our media agency — while staying ahead of cookie-deprecation and consent requirements.
• Chat & digital experience. Own the performance of our website chat experience as a core conversion and qualification channel.
• Web analytics & reporting. Be the single source of truth on core web KPIs — unique visitors, conversion, visitor growth, page time, demo requests, and chat performance — and report on them with the rigor this team expects.
• Cross-functional integration. Partner with our in-house web developer, SEO/AEO team, paid media, and brand/design to keep the site's roadmap coherent rather than a queue of one-off requests.
• Platform story on the web. Make sure the site experience reflects Cyera as an integrated AI Trust platform — not three disconnected products — from nav to conversion path.

Requirements

• REQUIRED QUALIFICATIONS:\n\n10+ years leading web strategy, growth, and CRO for an enterprise B2B company, ideally in cybersecurity or another technical, sales-assisted category.\nDeep, hands-on CRO expertise — testing programs, personalization, funnel diagnosis — with real, attributable results you can show.\nExperience building or running a visitor identification and retargeting motion, including first-party data and consent-based approaches as third-party cookies decline.\nWorking fluency in SEO and AEO/GEO fundamentals, with experience directing specialized agencies rather than needing to be the expert yourself.\nComfort managing or partnering closely with a web developer/technical resource to prioritize a fast-moving roadmap.\nA metrics-first operating style — you default to data over opinion, and you can defend a roadmap with numbers.\nExperience partnering with demand generation, paid media, and brand teams toward shared pipeline goals.

Benefits

• Benefits - Why Cyera?\n\nAbility to work remotely, with office setup reimbursement\nUnlimited PTO\nPaid holidays and sick time\nHealth, vision, and dental insurance\nLife, short and long-term disability insurance