Director, US TUKYSA HCP Marketing Lead

Responsibilities

• Set and evolve the HCP marketing strategy through launch and beyond, translating emerging customer, competitive and performance dynamics into strategic, executional and investment decisions.
• Define TUKYSA HCP positioning, value proposition, messaging and claims architecture, ensuring compelling competitive differentiation as the market evolves.
• Establish HCP segmentation and targeting strategy, defining priority customers and differentiated engagement approaches in partnership with Insights & Analytics.
• Direct HCP personal promotion from strategy through execution, including core promotional resources, objection handling and MLR review.
• Direct the integrated HCP marketing tactical plan and investment portfolio, making prioritization and resource-allocation decisions across HCP Marketing and establishing success measures with Insights & Analytics.
• Serve as the primary Marketing partner to Sales, translating HCP strategy and messaging into effective field execution and rapidly incorporating field insights.
• Synthesize customer, clinical, competitive and performance insights into strategic action, continually optimizing messaging, execution and investment based on in-market learning.
• Drive HCP marketing execution through others, setting priorities and accountability and providing strategic direction, coaching and development to HCP marketing colleagues and agency partners

Requirements

• Bachelor's Degree with 8+ years of experience; OR MBA/MS with 7+ years of experience; OR PhD/PharmD with 5+ years of pharmaceutical/biotech commercial experience, including HCP marketing
• Demonstrated experience developing HCP positioning, messaging, and segmentation strategies.
• Experience leading promotional materials through MLR review
• Ability to independently interpret clinical evidence, primary market research and customer insights and translate them into commercial strategy.
• Demonstrated success leading complex, high-impact initiatives across a matrixed organization.
• Demonstrated ability to influence stakeholders, coach and develop others, and achieve results through the work of other colleagues.
• Strong commercial judgment and demonstrated agency, investment and budget management capabilities.
• Strong written, verbal and executive communication skills.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Preferred

• Advanced degree such as MBA, PharmD, PhD or equivalent.
• Oncology commercial experience, particularly breast cancer or solid tumor.
• Launch experience in a highly competitive and evolving market
• Field Sales or other customer-facing experience.
• Experience developing integrated HCP strategies spanning personal and non-personal promotional channels.

Benefits

• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.