Responsibilities

• Develop and execute the U.S. commercial marketing strategy aligned with corporate growth objectives including leadership of forecasting, business planning, and performance review processes for assigned portfolios.
• Create annual and multi-year commercial plans to accelerate market share growth and profitability.
• Identify market opportunities, competitive threats, and emerging customer needs to inform business strategy, enhance sales team performance and inform senior leadership on key market trends.
• Lead commercialization strategies for new product introductions and portfolio expansions
• Drive product positioning, segmentation, value proposition development, and messaging.
• Ensure successful launch readiness through sales training, demand generation, customer engagement programs, and market activation plans.
• Establish deep understanding of key purchasing decision makers, including physicians, healthcare executives, clinicians, procurement stakeholders, and IDNs.
• Build strong relationships with key opinion leaders (KOLs), societies, advocacy groups, and strategic customers.
• Oversee society meeting strategy, customer events, workshops, advisory boards, and digital marketing initiatives.
• Partner closely with sales leadership to develop commercial programs that drive pipeline, utilization, and account growth including support of contracting, pricing, and market access initiatives as appropriate.

Requirements

• Bachelor's degree in marketing, Business, Life Sciences, Engineering, or related field.
• MBA or advanced degree preferred.
• 15+ years of total work experience, 10+ years of progressive marketing experience within the medical device, life sciences, diagnostics, or healthcare industry.
• 3+ years of people leadership experience managing and developing high-performing teams.
• Demonstrated success leading U.S. commercial marketing strategies for medical device products.
• Experience launching new products and driving adoption in complex healthcare markets.
• Strong track record of delivering revenue growth, market share gains, and commercial excellence.
• Experience partnering with field sales organizations and executive leadership teams.
• Strong understanding of healthcare provider purchasing processes, hospital economics, and value-based healthcare.
• Experience working with physicians, hospital administrators, procurement stakeholders, and healthcare systems.

Preferred

• Marketing experience in complex medical device markets (ENT, neurosurgery, neurovascular, surgical, orthopedic, imaging, etc.).
• Experience in both upstream and downstream marketing environments.
• Prior sales experience.
• Prior P&L responsibility or significant commercial budget management experience.
• Experience working within a matrix organization.
• Experience supporting IDNs, GPOs, integrated delivery networks, and large health systems.