Responsibilities

• Commercial Strategy & Business Leadership
• Develop and execute the U.S. commercial marketing strategy aligned with corporate growth objectives including leadership of forecasting, business planning, and performance review processes for assigned portfolios.
• Create annual and multi-year commercial plans to accelerate market share growth and profitability.
• Identify market opportunities, competitive threats, and emerging customer needs to inform business strategy, enhance sales team performance and inform senior leadership on key market trends.
• Product Commercialization & Launch Excellence
• Lead commercialization strategies for new product introductions and portfolio expansions
• Drive product positioning, segmentation, value proposition development, and messaging.
• Ensure successful launch readiness through sales training, demand generation, customer engagement programs, and market activation plans.
• Customer & Market Engagement
• Establish deep understanding of key purchasing decision makers, including physicians, healthcare executives, clinicians, procurement stakeholders, and IDNs.

Requirements

• Bachelor's degree in marketing, Business, Life Sciences, Engineering, or related field.
• MBA or advanced degree preferred.
• 15+ years of total work experience, 10+ years of progressive marketing experience within the medical device, life sciences, diagnostics, or healthcare industry.
• 3+ years of people leadership experience managing and developing high-performing teams.
• Demonstrated success leading U.S. commercial marketing strategies for medical device products.
• Experience launching new products and driving adoption in complex healthcare markets.
• Strong track record of delivering revenue growth, market share gains, and commercial excellence.
• Experience partnering with field sales organizations and executive leadership teams.
• Strong understanding of healthcare provider purchasing processes, hospital economics, and value-based healthcare.
• Experience working with physicians, hospital administrators, procurement stakeholders, and healthcare systems.

Preferred

• Marketing experience in complex medical device markets (ENT, neurosurgery, neurovascular, surgical, orthopedic, imaging, etc.).
• Experience in both upstream and downstream marketing environments.
• Prior sales experience.
• Prior P&L responsibility or significant commercial budget management experience.
• Experience working within a matrix organization.
• Experience supporting IDNs, GPOs, integrated delivery networks, and large health systems.

Benefits

• Subject to the terms of their respective plans, employees and/or eligible dependents are eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance, and savings plan (401(k)).
• Subject to the terms of their respective policies and date of hire, Employees are eligible for the following Total Rewards | Integra LifeSciences