Responsibilities

• Own end-to-end patient media strategy to ensure consistent reach, frequency, and storytelling across platforms.
• Manage all media planning, buying, optimization, performance measurement, including audience targeting, as well as associated budget.
• Define audience strategies using claims-based data, behavioral insights, contextual targeting, and first-party data.
• Own all marketing and media metrics, measurement frameworks, and performance optimization
• Lead design and governance of KPIs across media, ensuring consistent definitions and reporting standards.
• Develop and maintain a unified measurement framework connecting digital engagement to patient outcomes.
• Own dashboards and performance reporting for patient.
• Partner with Commercial Analytics and Data Science teams to integrate media, CRM, web, and claims-based data.
• Develop and lead testing frameworks
• Translate complex data into clear, actionable recommendations for brand strategy and investment decisions.

Requirements

• Minimum 4+ years of U.S. pharmaceutical brand marketing experience.
• Minimum 2+ years of experience managing/leading pharmaceutical patient media
• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Communications, or related field.
• 10+ years of experience in pharmaceutical, biotechnology, or healthcare marketing.
• Mature metrics governance and performance measurement framework.
• 2+ years of hands-on patient media experience in a pharmaceutical or healthcare setting.
• Strong background in media analytics, attribution, testing, and performance optimization.
• Experience working in highly regulated industries with MLR review processes.
• Strong alignment between media investment and patient engagement outcomes.
• Strong communication and stakeholder management skills.

Preferred

• MBA or advanced degree.
• Experience launching or supporting specialty, cardiovascular, or complex pharmaceutical brands.
• Experience building omnichannel measurement frameworks
• Experience working with IT/data engineering teams on marketing technology infrastructure.
• Experience in black box, REMs, rare disease and/or specialty pharma is a plus.

Benefits

• comprehensive health, dental, vision, life and disability insurance coverage, 401k retirement benefits with employer match, learning and wellness stipends, and paid time off.