Director- US Media (NYX)

Responsibilities

• Responsible for the overall strategy, daily management and execution of the Omni-channel media plan for NYX PMU and identify opportunities to scale and improve
• Drive awareness for brand while increasing new consumers and drive name acquisition, retention and conversion in partnership with CRM and DDX team
• Will lead internal relationship with CPD CDMO team in relationship to media and content strategy sharing best practices
• Lead the creative vision for best in class media assets in coordination with the US ecommerce teams, global NYX PMU digital team and corporate digital teams. Coordinate copy and the design process with our in-house and agency creative teams to deliver marketing plan assets that perform well. Create a robust A/B test plan to optimize creative across channels.
• Lead briefing, planning, execution and post-campaign analysis, while meeting all milestones and ensure business goals are met. This will include collaboration on the development of standardized templates and monthly report summaries to be presented to and distributed throughout the NYX PMU marketing and senior management teams as well as Corporate.
• Partner with Consumer Engagement to identify opportunities to scale content. Provide insights and best practices from media perspective
• Lead end-to-end campaign strategy, planning, launch, optimization & performance measurement across digital channels, with a focus on hands-on-keyboard execution for paid search, display retargeting, and paid social
• Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs) and optimize expenses and performance based on these insights.
• Constantly improve consumer experience evolving our media mix. Propose new vendors, test and learn innovations and platforms to meet the needs of the NYX PMU digital consumer
• Will partner with E-retail and e-commerce team on all media strategy and roll-up

Requirements

• 10+ years of experience within digital marketing and paid media channels, with expertise in paid media, paid search, paid social, display and affiliate.
• Experience managing a performance media budget of over $20M+ and success scaling media campaigns to drive revenue and customer acquisition.
• Proven track record of successful campaign launches and executions
• Ability to apply analysis to influence business decisions to drive performance
• Ability to operate on both strategic and tactical levels, translating vision to execution.
• 5+ years directly managing marketing teams and agencies. Experience and ability to hire, lead and train a collaborative, high-performing team.
• Highly collaborative and the ability to work as part of a team
• Strong communication skills, both written and verbal
• In-depth understanding of the digital media landscape and platforms to build acquisition and retention programs
• Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders

Preferred

• Background/interest in cosmetics / beauty / hair / skin care preferred