Responsibilities

• Your career as Director of US Marketing at Booksy is an invitation to own the growth trajectory of our most strategic global market.
• This isn’t just about managing a brand; it's about architecting the future of the beauty and wellness industry in the US.
• You will have the autonomy to shape a marketing vision that balances global brand power with the cultural nuances that make the US market unique.
• Reporting to the Global VP of Marketing, you'll be a key strategic partner for our US growth engine.
• you'll be a key strategic partner, leading a high-performing team to build deep brand equity and community engagement.
• you'll thrive here if you are a visionary who loves the "blank canvas" of a scale-up but possesses the data-driven discipline to turn creative ideas into measurable market leadership.
• Your natural leadership style will empower your team to think bigger, while your strategic mindset will ensure every campaign, from performance marketing to content strategy, contributes to our long-term mission of helping entrepreneurs thrive.

Requirements

• Strong prior experience within Marketing Leadership: You'll need to act as a key strategic partner for our US Marketing (and wider GTM) growth and strategy, owning the budget and decision-making
• Tech sector Experience: Ideally you've experienced a scaling marketing function within a similar internet marketplace business model, or an SMB focussed Tech or SaaS business
• US Market Mastery: You can demonstrate a deep, intuitive understanding of the US consumer landscape, cultural trends, and how to adapt global strategies for local resonance
• Data-Driven Vision: Proven expertise in using analytics to guide strategy, optimize media spend, and drive performance marketing outcomes
• Collaborative Influence: The ability to inspire senior leadership and cross-functional global teams, acting as a bridge between local needs and global goals
• Agility & Ambition: A results-oriented mindset that thrives in ambiguity and can pivot strategies quickly as the market evolves

Benefits

• We're proudly distributed across the globe, this is a remote role requiring ET hours (some travel to relevant marketing events is required)
• Remote work with $50/month home phone/internet reimbursement
• Comprehensive health, dental, and vision coverage with UHC
• Company paid STD and LTD, and Basic Life Insurance at 1x salary
• FSA/HSA's available - Booksy contributes $1,000/$2,000 to the HSA for employee/employee plus
• Accident/Hospital/Critical Illness voluntary plans available
• 401k - 50% match up to 8% of contributions paid annually/ 3-year vesting period
• PTO - Exempt employees - unlimited with manager approval. Non-exempt employees - 160 hours/year (does not roll over)
• 12 Holidays observed
• Parental Leave - 12 weeks of paid leave