Responsibilities

• Own the growth trajectory of Booksy’s US market and architect the future of the beauty and wellness industry in the US.
• Shape a marketing vision that balances global brand power with US market nuance.
• Be a key strategic partner for US growth engine, leading budget decisions and strategic initiatives.
• Lead a high-performing team to build deep brand equity and community engagement.
• Ensure every campaign, from performance marketing to content strategy, contributes to long-term mission and market leadership.

Requirements

• Strong prior experience within Marketing Leadership; own the budget and decision-making.
• Tech sector Experience: scaling marketing function within internet marketplace, SMB-focused Tech or SaaS.
• US Market Mastery: deep understanding of the US consumer landscape and local resonance.
• Data-Driven Vision: using analytics to guide strategy, optimize media spend, and drive performance marketing outcomes.
• Collaborative Influence: ability to inspire senior leadership and cross-functional global teams.
• Agility & Ambition: results-oriented mindset that thrives in ambiguity and pivots strategies quickly.
• Remote role requiring ET hours (some travel to relevant marketing events).

Preferred

• Experience scaling a marketing function within an internet marketplace or SMB-focused Tech/SaaS.
• Strong collaboration and influence across senior leadership and global teams.
• Ability to adapt global strategies for local US market resonance.

Benefits

• Comprehensive health, dental, and vision coverage with UHC.
• Company paid STD and LTD, and Basic Life Insurance at 1x salary.
• FSA/HSA's available - Booksy contributes $1,000/$2,000 to the HSA for employee/employee plus.
• Accident/Hospital/Critical Illness voluntary plans available.
• PTO - Exempt employees - unlimited with manager approval. Non-exempt employees - 160 hours/year (does not roll over).
• 12 Holidays observed.
• Parental Leave - 12 weeks of paid leave.
• EAP (Employee Assistance Program).
• Voluntary Pet Insurance through Fetch.
• Financial wellness tools through SoFi and Ladder.
• Discounts via Perkspot.
• Booksy benefit $50 per month to use on services in our app.