Responsibilities

• Develop and execute patient education and awareness strategies to expand understanding of CAR T therapy and drive engagement with eligible lymphoma patients.
• Increase Breyanzi’s recognition as a differentiated treatment option among patients, caregivers, and advocacy groups.
• Lead direct-to-patient (DTP) marketing initiatives that effectively communicate the benefits of CAR T therapy and provide clear, accessible information about the treatment process.
• Collaborate with patient advocacy groups to ensure alignment on educational efforts and drive initiatives that empower patients to explore CAR T as a treatment option .
• Activate and elevate the voices of CAR T-treated patients, utilizing testimonials and real-world experiences to inform and inspire others considering this therapy.
• Lead the development and execution of the Direct-to-Consumer (DTC) non-personal promotion (NPP) and paid media strategy, leveraging dynamic targeting to reach and educate eligible patients and caregivers effectively.
• Partner with key matrix team members, including medical, market access, corporate communications, analytics, channel strategy and patient voice & engagement teams, to ensure a holistic approach to patient engagement.
• Leverage data, market research, and insights to refine patient education strategies and ensure messaging resonates with target audiences.
• Drive the planning and execution of key senior management reviews and presentations.
• Foster a culture of collaboration and innovation across BMS stakeholder groups.

Requirements

• Prior people leadership and in-line brand marketing experience valued highly, with a minimum of 10 years of marketing experience.
• Experience in patient marketing, direct-to-patient campaigns, or patient advocacy initiatives is strongly preferred.
• Prior experience in Oncology/Hematology or an understanding of the oncology/hematology marketplace is recommended.
• MBA or other Advanced Degree Preferred.
• Proven track record of effectively driving performance within a matrix organization, with strong organizational, interpersonal, and communication skills.
• Strong ability to develop and maintain relationships with patient advocacy groups and key external stakeholders.
• Analytical and strategic thinking skills, with the ability to translate patient insights into impactful marketing strategies.
• If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.