Director, Tiktok Shop at LG H&H USA | Los Angeles, CA | $165K/yr – $190K/yr

Director, Tiktok Shop

Los Angeles, CA (Unknown)

$165K/yr – $190K/yrDirector/Executive8+ years exp

Posted 4 weeks ago

The other 99% submit and hope. You're about to do something different.

Own TikTok Shop growth with a cross-functional strategy, multi-quarter forecasting, and executive visibility.

Growth ownership: TikTok Shop strategy, assortment, market sizing, and revenue forecasting.
Team & partnerships: manage shop managers and agencies, scale creator/affiliate programs.

Own the end-to-end Tiktok Shop strategy, including market sizing, competitive positioning, assortment strategy, and multi-quarter revenue forecasting
Lead and mentor a team of Tiktok Shop Managers; manage team performance to set performance goals
Drive topline revenue and GMV growth by directing the team and agencies on creator acquisition, incubation, and scaling of affiliate partnerships across the category
Build and pitch innovative opportunities to drive sales growth (exclusivity, bundled merchandising, creator/affiliate integration)
Partner cross-functionally to solve growth blockers and influence platform roadmap based on channel needs
Represent the category in executive business reviews, forecasting, and planning cycles; own reporting on channel KPIs (GMV, take rate, retention, AOV, conversion) to senior leadership
Act as the senior escalation point and strategic advisor for internal business partners, providing consultative guidance across content strategy, merchandising, creator/affiliate/agency partnerships, and logistics
Identify and scope new business opportunities, partnership structures, and category expansion plays ahead of market trends
Champion change management as TikTok Shop's product, policy, and monetization models evolve, ensuring the category and its partners remain ahead of platform shifts

8+ years of experience in e-commerce, retail, or marketplace commercial roles, including 3+ years in Tiktok Shop specifically
Consistent track record of growing Tiktok Shops from cold start to L5+, beauty and personal category experience preferred
Demonstrated track record of owning and exceeding significant revenue, GMV, or P&L targets (ideally $20M+ scope or equivalent)
Experience building and scaling affiliate partnerships, including managing complex affiliate loyalty programs
Experience managing and developing a team in a fast-paced environment through active coaching
Strong analytical fluency comfortable building business cases, forecasting models, and translating data into category strategy
Excellent executive presence; able to influence senior internal and external stakeholders
Proven ability to lead through ambiguity in a fast-moving, evolving business environment. Self-starter with can-do attitude and growth mindset

Experience leading a Brand-led category such as Food & Beverage, Beauty & Personal Care, or CPG
Deep familiarity with TikTok or other content/social platforms; experience in content- or creator-led e-commerce strongly preferred
Established relationships with major brands, distributors, or agencies in the relevant category
Prior experience in a high-growth marketplace or platform business (e.g., Amazon, Shopify, Instacart, Walmart Connect)
Experience working cross-functionally with Product/Eng teams to shape platform features based on commercial needs

Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for-dollar up to 6% of your eligible pay.
Company sponsored Life insurance, AD&D and Disability benefits
Wellness incentive programs