Responsibilities

• Partner with the SVP to define the function's strategic agenda, including connectivity to the larger organization’s vision and ambition — synthesizing inputs from across the business, identifying priorities, and ensuring that goals are clearly articulated and consistently advanced.
• Lead the development of strategic frameworks and translate complex analysis into well-structured narratives for senior leadership and cross-functional partners.
• Drive quarterly and annual planning processes for the function — aligning objectives, coordinating resource allocation, and managing cross-functional dependencies.
• Monitor the competitive landscape and emerging trends in digital commerce, marketing technology, and consumer behavior; develop informed perspectives and bring recommendations to leadership.
• Lead high-priority transformation initiatives from problem definition through execution, including strategy evolution, first-party data activation, and measurement capability development.
• Contribute to the function's strategy in emerging areas including generative engine optimization (GEO), agentic commerce, retail media, and AI-enabled personalization.
• Partner with the SVP and functional leads to maintain a coordinated initiative portfolio with clear accountability, milestones, and governance appropriate to the scope of work.
• Represent the Digital, Data & Marketing function in cross-functional forums across Bloomingdale’s & Macy's Inc. (frequently including senior leadership and C-suite executives), ensuring priorities are clearly communicated and commitments are consistently met.
• Design and manage the operating cadence of the function — including leadership team meetings, cross-functional reviews, and planning sessions — ensuring they are well-structured and outcome-oriented.
• Support the SVP's effectiveness across internal and external engagements by developing briefing materials, synthesizing relevant context, and anticipating key considerations in advance.