Responsibilities

• Strategic Leadership & Client Immersion: Lead client discovery and immersion: Conduct stakeholder interviews and site visits to build deep, qualitative understanding of brand, culture, and business challenges
• Initiate and proactively lead discovery
• Bring strategy to life: Translate insights into actionable frameworks that inspire teams and drive exceptional creative work
• Champion strategy in action: Embed strategic thinking throughout the creative process, not just in decks and presentations
• Lead Development & Execution: Oversee and own all strategic deliverables for assigned accounts, working in close partnership with creative, account, media, production, and other disciplines
• Develop comprehensive brand strategies, positioning frameworks, audience insights, and creative briefs that inspire breakthrough work
• Translate business objectives into clear strategic direction that guides creative development and campaign execution
• Ensure strategic consistency and brand integrity across all touchpoints and campaigns
• Present and defend strategic recommendations to clients with confidence and clarity
• Develop & Steward Strategic Frameworks: Create and steward strategic outputs ranging from overarching brand strategies to tactical creative execution briefs

Requirements

• Required: at least three (3) years experience in a Strategy role at an advertising agency, specifically writing creative briefs that inspire the development of creative campaigns.
• 6+ years of brand, communications, or data strategy experience in a creative agency setting, with demonstrated experience as a strategic partner, leading pieces of business and pitches
• Proven ability to translate complex business challenges into clear, actionable strategic frameworks
• Strong presentation skills with the ability to confidently sell ideas to clients and internal teams
• Experience working across multiple clients and industries simultaneously
• Demonstrated ability to collaborate effectively with creative, account, media, and production teams

Preferred

• Demonstrated mastery and proven track record of delivering creatively inspiring, business-driving thinking
• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent training and experience)
• Deep understanding of the roles of brands, communications, and communication channels within business plans
• Experience with both brand-building and performance marketing strategies (full-funnel thinking)
• Proficiency with research tools, data analytics platforms, and AI-powered insights tools
• Track record of developing strategies that have driven measurable business results
• Experience in one or more of Cronin's core verticals: Financial Services, Healthcare, Consumer, or B2B
• New business experience—contributing to pitches, RFP responses, and client presentations
• Strong cultural intelligence and ability to work effectively across diverse teams and perspectives
• Experience leading strategic workstreams