Responsibilities

• Digital & Social Media Strategy: Architect the global social media strategy across organic channels (LinkedIn, X, YouTube, regional platforms), positioning the company as the premier authority in engineering and infrastructure technology.
• Channel Rationalization: Assess and restructure our three primary social channels — YouTube, LinkedIn, and X — to ensure each is properly organized, optimized for its audience, and performing against clear targets for audience growth, engagement, and referral traffic.
• Oversee community engagement and advocacy, expanding employee amplification programs and partner co-marketing initiatives.
• Establish digital crisis protocols, collaborating with PR, Legal, and Product teams to monitor brand sentiment and manage rapid response workflows.
• Communications Operations & Commtech Enablement: Modernize the communications technology stack (social listening, publishing workflows, media intelligence, CMS, and digital asset management).
• Content and Story Scoping- Identify and prioritize the stories and content types that will have the greatest resonance and impact with each audience segment. Work closely with the storytelling function to connect strategic insight to content production.
• Tone, Style, and Format Standards- Establish our social tone of voice and visual/format standards across written, video, visual, and audio executions — giving the team clear guardrails for consistent, on-brand content at scale.
• Drive workflow governance and agility, building standard operating procedures (SOPs) for content intake, reviews, compliance, and global localization.
• Manage external agency partners and operational budgets, ensuring maximum return on investment across external tool vendors and specialized contractors.
• Performance Content & Editorial Engine: Audience Strategy-Define which audiences matter most and what they need from us. The five key segments are: industry watchers and cognoscenti, existing users, future users and prospects, developers, and partners in our partner ecosystem. This audience intelligence will inform content decisions across all communications functions, not just social.

Requirements

• 10–14+ years of experience in digital communications, corporate social media, or communications operations, ideally within B2B SaaS, enterprise engineering software, or complex technical industries.
• 4+ years in direct people management, with demonstrated success coaching specialized, high-performing operational and creative teams.
• Demonstrated track record scaling digital operations within a global organization ($1B+ revenue scale).
• Deep proficiency in modern CommTech/MarTech tools, including social management platforms (Sprinklr, Sprout Social), listening suites (Brandwatch, Talkwalker), CMS platforms, and analytics systems (Google Analytics 4, Power BI, Tableau).
• Superior executive stakeholder skills, with experience counseling C-suite leaders and translating engineering-centric technology into corporate narrative.
• Exceptional content creator and content strategist: you understand what makes content resonate, can develop it yourself across written, video, visual, and audio formats, and know how to match content type and story to the right audience at the right moment.
• Deep expertise in audience mapping: you think in segments, can define what each audience needs and why, and translate that understanding into content decisions that drive meaningful engagement — not just impressions.
• Strategic thinker with a strong point of view: you don't just execute, you set direction. You can look across channels, audiences, and business objectives and develop a coherent social strategy that others can rally behind.
• Highly effective in complex, matrixed environments: you are comfortable working across organizational silos — communications, marketing, product, partnerships, and executive teams — and skilled at building alignment, managing competing priorities, and driving integrated outcomes without direct authority.
• Collaborative integrator: you bring teams together. You can identify dependencies, bridge functions, and synthesize inputs from many stakeholders into a clear, actionable plan.

Benefits

• Step into a collaborative work environment where ideas flourish, and teamwork propels us forward towards shared success.
• An attractive salary and benefits package.
• Bentley Impact Day: take a day off from work to volunteer with an organization of your choice.
• Celebrate milestone achievements and moments that matter through our colleague recognition award programs and our Bentley Achievers platform.
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
• Be part of a company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.