Responsibilities

• Define and lead how Pinewood presents itself across all external communications, including the website, social media, and publications, ensuring a clear and consistent expression of the school’s identity.
• Set direction for content creation and social media, ensuring consistency, clarity, and alignment with the school’s broader marketing strategy.
• Contribute directly to content development, capturing moments from across all three campuses and shaping them into engaging narratives.
• Monitor performance across marketing efforts, using data and analytics to assess effectiveness and inform ongoing strategy.
• Report to the associate head of school and perform other duties as assigned.
• Grow Pinewood’s presence and outreach with current families, prospective families, alumni, and the broader Bay Area community.
• Cultivate relationships with feeder schools, local organizations, and community partners to extend the school’s visibility beyond its campuses.
• Identify and elevate moments that reflect the student experience to effectively position and promote the school.
• Supervise and support the other members of the Marcom Department, providing direction and clarity around priorities.
• Assess and refine how communications work is planned and coordinated across the school, supporting greater clarity and alignment.

Requirements

• Experience leading marketing in a school or mission-driven organization
• Demonstrated ability to develop clear, engaging messaging
• Experience overseeing or guiding communications functions and small teams
• Familiarity with digital platforms, including websites and social media
• Experience working collaboratively across departments and functions
• Comfort operating in a role that combines strategy with hands-on execution
• Bachelor’s degree from an accredited college or university; advanced degree preferred
• A relationship-centered presence and an eagerness to step away from the desk to build trust with colleagues, families and in the community
• A clear and thoughtful communicator in writing, conversation, and presentations
• Initiative and creativity paired with the discipline to build repeatable systems and templates that keep the work sustainable