Responsibilities

• The Director of Strategic Marketing and Communications owns the reputation capability of the school, and ensures its alignment with our mission.
• Primarily, this position is responsible for Glenelg Country School’s story and standing, and the strategy by which it reaches every audience that matters.
• The Director of Strategic Marketing and Communications is a member of the Advancement Office and reports to the Director of Institutional Advancement, and maintains key relationships across campus, particularly with the Admissions Office and Division Leadership.
• This is a strategic leadership position that oversees marketing production, primarily sourced through outside partners and campus collaborators.
• This role decides what GCS says, to whom, where, and why, and to lead the partners and platforms that deliver it.
• This position is responsible for outcomes over a multi-year horizon, elevating the school’s marketing and communication function to one that is recognized as a national leader in independent schools.
• Brand & Marketing Strategy: Own the brand: positioning, messaging architecture, visual identity standards, and their enforcement.
• Build the annual integrated marketing plan in partnership with admissions and the advancement leadership team.
• Direct outside marketing and creative partners: set strategy, manage scopes, and hold work to the brand standard.
• Website & Digital: Own website strategy and governance: information architecture, content standards, analytics, and an improvement roadmap.

Requirements

• Bachelor’s degree in marketing, communications, or related field required; Master’s degree preferred.
• Seven or more years of progressive marketing/communications experience with demonstrated strategic leadership – owning strategy, not only production; independent school or education experience preferred.
• Experience with web content management systems and design platforms is essential.

Preferred

• Master’s degree preferred.

Benefits

• robust benefits package including health insurances, retirement plan with matching, and generous leave and holidays for time off.