Responsibilities

• STRATEGY – Partners with category teams and across the business to deliver category, portfolio, and brand strategies to identify future category landscape and quantified future sources of growth rooted in consumer and customer insight.
• Understanding current trends, looking around the corner to predict future trends, including white spaces.
• Conduct consumer research to understand the landscape of needs, demand spaces, and occasions; evaluate our right to win through brand equity and brand health, shopper behavior, path to purchase and shelf navigation.
• Build analytics to size future consumer value pools using foresights and occasion data and diagnose our ability to attract switchers and new users from outside the category.
• DRIVE CONSUMER LEARNING FOR OIKOS BRAND – Uncovers consumer insights and interprets deep understanding for the purpose of building and growing the Oikos brand.
• Understand and build consumer target for the marketing planning process.
• Help define the best consumer offering with respect to packaging, price, product, and communication.
• Understand the role of Oikos in the categories in which it competes and examine the competition.
• REVIEW - Contribute to a culture of effectiveness through activity-based performance management of ourselves and competition with precision.
• Ensure performance rhythms to keep a finger on the pulse of the business and bring the right data and insight to enable agility in strategic and tactical course correction.

Requirements

• 15+ years of experience with demonstrated leadership in Insights roles at a CPG company.
• B.S./B.A. (required) Marketing, Business or related field. M.S./MBA preferred.
• Proven record leading the design, synthesis, and application of repeatable, scalable insights of custom research.
• Managing external insight partners, interpreting data & analytics both quantitative and qualitative, from design through delivery of: idea generation, segmentation, concept and product testing, pack testing, campaign evaluation, media targeting, conjoint, and shopper studies.
• Strong knowledge and comfort of Circana/Nielsen, EPOS/Retail Sales data sources; household panel data and loyalty card.
• Proven record of influencing business decisions with fact-based insights through competitive intelligence, retail intelligence, and persuasive communication to drive better business outcomes.
• Comfortable presenting to senior leadership, effectively communicating insights, recommendations, and complex information in a clear, compelling manner.
• Experience managing multiple direct reports, driving performance, development, and team effectiveness.
• Building strong relationships across the organization and continuous improvement of processes.

Preferred

• MS/MBA preferred.

Benefits

• a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options.