Responsibilities

• Strategic Positioning, Awareness and Recruitment Marketing
• - Academic Brand Advocacy: Support academic and enrollment leadership in defining and articulating unique, progressive brand value propositions and creative and intellectual contributions of Parsons and Performing Arts to the university narrative.
• - Strategic Brief Architecture: Author the foundational strategic and creative briefs that distill market data and college/program identities into actionable guides for Creative, Editorial, Paid Media, and Digital Content activation team members.
• - Brand Stewardship & Recruitment Strategy: Collaborating closely with college-dedicated colleagues, formulate, execute, and manage comprehensive annual strategic positioning, marketing and communications plans tailored specifically to support brand awareness, reputation-building, and student recruitment and for assigned schools and programs.
• - Enrollment Partnership Alignment: Work in close, parallel alignment with Enrollment Management (EM) and recruitment communications peers to ensure a seamless, high-converting prospect experience that builds enrollment for undergraduate and graduate degree offerings.
• - Targeted Campaign Strategy: Lead the development and deployment of prospect-focused marketing campaigns across owned and paid channels to meet institutional enrollment targets.
• - Assessment & Optimization: In collaboration with EMSP and BMC partners, establish clear success metrics and tracking KPIs for marketing initiatives, evaluating performance against targets to continuously optimize strategies and activations.
• Audience Intelligence & Cross-Functional Collaboration
• - Market Intelligence & Analytics: Initiate, monitor, and evaluate audience insights and competitive landscape trends in higher education and art, design and performing arts education to provide ongoing recommendations to academic leaders regarding program appeal and market trends.
• - Cross-Functional Orchestration: Act as the core liaison for assigned schools and programs with the integrated, dedicated BMC team and central spine resources, coordinating with PR, Social Media, and Online Marketing Platforms to integrate creative-practice and scholarly content into web hubs, newsletters, external campaigns.

Requirements

• Education: Bachelor’s degree in marketing, communications, liberal arts, advertising, or a related field required.
• Professional Experience: 7–10 years of progressive experience in strategic marketing leadership, brand strategy, or conversion-driven communication roles within higher education, a non-profit organization, or an agency setting.
• Recruitment & Campaign Mastery: Proven track record of developing and executing multi-channel marketing campaigns (digital, social, print, and web) that influence audience behavior and achieve concrete student enrollment or audience acquisition goals.
• Scholarly Translation Skills: Demonstrated ability to comprehend complex academic information, graduate-level research, and progressive scholarly theories, translating them into accessible, inspiring narratives for prospective students and influencers.
• Collaborative Navigation: Exceptional interpersonal skills with the proven ability to build relationships and navigate a matrixed, shared-governance environment, earning consensus among academic deans, faculty, administrative staff, and central creative professionals.
• Communication Excellence: Persuasive, nuanced, and clear oral, written, and presentation skills.
• Technical Familiarity: Competency utilizing current marketing tools, presentation platforms (PowerPoint, Google Slides), and familiarity with user experience (UX) principles, SEO, and digital analytics platforms.

Benefits

• Health & Wellness
• - Comprehensive medical, dental, and vision coverage
• - Employee Assistance Program (EAP)
• - Financial Wellness
• - Retirement plan administered by TIAA
• - Qualified Transportation Expense Plan
• Work-Life Balance
• - Paid vacation and sick leave, with accruals starting on your first day
• - Paid holidays and floating holidays
• - Workmode & Telework Policy (if applicable)