Director of Strategic Communications

Responsibilities

• Develop and implement strategic communications and brand initiatives aligned with organizational goals.
• Collaborate with departments and leadership to create consistent internal and external messaging.
• Lead digital storytelling and content creation for multiple target audiences.
• Develop, manage, and maintain the social media and digital communications calendar.
• Create and oversee engaging content, including written copy, photography, graphics, video, audio, and multimedia presentations.
• Manage website content, maintenance, vendors, and digital performance.
• Oversee digital advertising, graphic design, and brand consistency across communication channels.
• Monitor and respond to social media engagement, online reviews, and comments in a timely and HIPAA-compliant manner.
• Collaborate with the Public Relations team to develop press releases, coordinate media campaigns, maintain media relationships, and support crisis communications.
• Partner with Marketing and Sales to support market analysis, brand positioning, and strategic communication initiatives.

Requirements

• Bachelor’s degree in Business Marketing, Communications, Journalism, Digital Communications, or a related field.
• Minimum of two (2) years of experience in digital marketing, digital content, integrated marketing communications, public relations, or a related field.
• Strong writing, storytelling, and visual content development skills.
• Proficiency with social media platforms, including Facebook, Instagram, and TikTok, with familiarity with other established and emerging platforms.
• Demonstrated knowledge of SEO, website traffic, social media analytics, and digital performance measurement is preferred.
• Experience with photography, videography, audio production, lighting, graphic design, and video/audio editing software, including Adobe Creative Suite or comparable professional tools is preferred.
• Working knowledge of website content management systems, website maintenance, and digital content publishing.
• Strong organizational, problem-solving, and project management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent communication and interpersonal skills, sound judgment, and the ability to collaborate effectively across departments.
• Ability to handle confidential information with discretion and maintain compliance with applicable privacy requirements.

Benefits

• competitive compensation and outstanding benefits, including paid medical, dental, and life insurance, a matching 401(k), and paid time off.