Director of Strategic Communications

New York, USA (On-site)

$125K/yr – $155K/yrDirector/ExecutiveFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Oversee the GVS branding and visual identity across all school manifestations to ensure consistency and quality.
  • Champion the school’s mission and value proposition, ensuring it is clearly articulated in all external messaging.
  • Ensure the school maintains a library of high-quality photos, videos, and news content that accurately reflects the community's vibrancy.
  • Oversee content creation and deployment across all Green Vale channels (web, email, app, and print).
  • Curate and produce engaging content for Instagram, Facebook, LinkedIn, YouTube, and TikTok
  • Produce the annual Green Vale Magazine (source content & visuals, write all articles, fact-check, and manage production).
  • Draft and manage speeches, letters, and blogs for the Head of School.
  • Manage relationships with media outlets to strategize, schedule, and secure advertising placement across digital and print channels to maximize the school's reach.

Requirements

  • Minimum 10 years of experience in a related field, preferably within an independent school setting.
  • Proven excellence in collaborating with a team and managing other employees.
  • Demonstrated excellence with existing and emerging social media platforms, including an understanding of video strategies.
  • Experience writing and editing press releases and content for varied audiences.
  • Bachelor's Degree required, ideally in marketing, communications, education or business
  • Excellent communication skills with the ability to produce written materials in a variety of formats quickly, accurately, and effectively.
  • Tech & AI Proficiency: Comfort leveraging Generative AI tools (e.g., ChatGPT, Claude) to accelerate content creation and ideation, alongside standard software like Google Suite.
  • Ability to develop communication campaigns and oversee content production from concept to completion.

Preferred

  • A Master’s degree is preferred.
The Green Vale School logo

The Green Vale School

Founded in 1923, Green Vale is the premier coeducational, independent day school for Pre-Nursery through 8th Grade students from across Long Island. We are located on 40 acres of campus in Old Brookville, and our current enrollment of 465 students represents over 300 families from 42 towns and villages.Alumni are invited to join our LinkedIn Network to connect with other GVS graduates. Click here: https://www.linkedin.com/groups/1812237/

Founded in 1923
Glen Head, New York, USA
110 employees (3 in marketing)

Traffic Signals

Monthly Visitors
4K
Monthly Google Ads Budget
$33
Traffic Source Mix
Search
34.9%
Direct
42%
Referral
5.5%
Social
16.2%
Paid
1.4%

Headcount Trend

Current headcount: ~110