Responsibilities

• Develop and implement marketing, promotion, and fan-engagement plans that advance attendance, ticket revenue, brand awareness, and fan development.
• Serve as the primary marketing and game-presentation contact for men’s basketball and other assigned sports.
• Plan and execute game-day promotions, activations, entertainment, recognition opportunities, scripts, timing sheets, and evaluations.
• Work with Assistant Athletics Director for Marketing to develop strategy to reach attendance and other fan development goals.
• Communicate regularly with members for all other external units and coaching staffs to maximize collaboration.
• Partner with Ticketing and external-relations staff on season-ticket, group-sales, student-attendance, and revenue-generation initiatives.
• Lead student-engagement efforts and oversee Hampton Pirates Kids Club programming.
• Coordinate integrated digital, social, email, print, campus, and community marketing campaigns.
• Manage approved community outreach, including mascot appearances, donation requests, youth programs, and partnerships.
• Support sponsorship fulfillment, donor and alumni engagement, and special-event experiences.

Requirements

• Master’s degree in sport administration, business, marketing, communications, or a related field.
• Experience in NCAA Division I collegiate athletics.
• Experience with ticketing, customer relationship management, email-marketing, and fan-engagement platforms.
• Experience developing paid and organic digital marketing campaigns and measuring campaign performance.
• Proficiency with Adobe Creative Cloud applications, particularly Photoshop and Premiere Pro, or comparable graphic design and video-editing tools.
• Experience supervising, mentoring, and developing graduate assistants, interns, and student employees.
• Experience working with corporate sponsors, managing fulfillment, and developing in-game or event activation concepts.
• Demonstrated creativity, initiative, innovation, and the ability to translate strategic goals into effective fan-facing experiences.

Preferred

• Valid Driver’s License
• Knowledge of Marketing operations
• strong management skills

Benefits

• We offer a complete benefits package to full-time employees and part-time employees who regularly work 20 hours or more per week including health care, dental, vision, retirement, life insurance, short-term disability, long-term disability, legal insurance, accident, critical illness, hospitalization, tuition remission, holidays, vacation, and sick leave.