Director of Marketing and Communications at Tuscaloosa Tourism and Sports - Visit Tuscaloosa | Tuscaloosa, AL

Tuscaloosa Tourism and Sports - Visit Tuscaloosa

Director of Marketing and Communications

Tuscaloosa, AL (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own the brand and multi‑channel marketing engine for a destination, turning strategy into cross‑channel campaigns that move visitors and spend.

Brand governance across owned, earned, and paid channels to ensure consistent voice and visuals.
Integrated campaigns that line up paid, owned, and earned media for consumer and trade audiences.
Email, content, and analytics ownership to drive strategy, execution, and leadership-ready reporting.

Job Description

Serve as the guardian of Visit Tuscaloosa’s brand, ensuring consistency in voice, visual identity, and messaging across all owned, earned, and paid channels — from digital campaigns and social media to printed collateral and partner communications.
Develop and execute Visit Tuscaloosa’s annual marketing strategy, including campaign development, audience targeting, channel planning, and goal-setting. Translate strategic vision into actionable marketing plans that drive overnight visitation, tourism expenditures, and destination awareness.
Lead the planning and execution of integrated marketing campaigns across consumer and trade audiences, ensuring alignment between paid, owned, and earned media efforts. Coordinate with the internal team and external vendors to deliver cohesive, high-impact campaigns.
Own and execute Visit Tuscaloosa’s email marketing program, including strategy, content development, list management, deployment, and performance reporting. This is a hands-on responsibility requiring strong copywriting skills and comfort working directly in email marketing platforms.
Serve as the primary internal point of contact for Visit Tuscaloosa’s data and analytics vendors. Translate visitor intelligence and market data into actionable insights that inform marketing strategy, campaign decisions, and reporting to leadership.
Manage agency/vendor relationships, ensuring partners deliver on contracted scope, timelines, and performance benchmarks.
Oversee paid digital media campaigns, providing direction and feedback while holding vendors accountable to Visit Tuscaloosa’s goals.
Own Visit Tuscaloosa’s website strategy, including SEO/SEM direction, content strategy, and user experience. Work closely with digital vendors to guide website development and performance, and direct internal team on blog topics and content priorities identified by the SEO vendor. The PR Manager serves as the primary writer and quality control lead for blog content and website listings, keeping this Director focused on strategy rather than execution. A working knowledge of digital platforms is essential; deep technical expertise is not required.
Lead the development of Visit Tuscaloosa’s major marketing collateral, including the annual visitors guide and other key publications. Work collaboratively with internal staff and outside agencies to produce high-quality materials that reflect the destination’s brand.

Tuscaloosa Tourism and Sports - Visit Tuscaloosa

Tuscaloosa Tourism and Sports not only specializes in uniting the Tuscaloosa community with many events throughout the year, but TTSC also gives visitors exactly what they need and want in Tuscaloosa. Tuscaloosa offers a variety of shopping, colleges, museums, history, dining, entertainment, and much more. At the Tuscaloosa Tourism and Sports Commission, we are pleased to educate the community and visitors about Tuscaloosa and the surrounding areas. Tuscaloosa Tourism and Sports was formed after the merger between the Tuscaloosa Convention and Visitor's Bureau and the Tuscaloosa Sports Foundation.Follow us: twitter.com/VisitTuscaloosa or Facebook.com/VisitTuscaloosa

Founded in 2010

Tuscaloosa, Alabama, USA

18 employees (4 in marketing)

www.visittuscaloosa.com