Director of Sociological Strategy

San Clemente, CA (Hybrid)

$400K/yr – $500K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive a sociological program to shape public sentiment, permitting expansion of high-density livestock operations while managing labor dynamics.

  • Primary ownership: steer in-house sociological strategy for public perception and activism suppression.
  • Must-have signal: expertise in sociological research and messaging tied to consumer behavior.
  • Standout signal: hybrid work location in San Clemente with high-compensation range.

Job Description

Social Activist Disruption: Analyze the organizational structures and behavioral patterns of animal welfare and vegan advocacy groups to anticipate, disrupt, and neutralize protest and boycott efforts.

  • Cognitive Dissonance Engineering: Develop PR and marketing strategies that leverage sociological research to successfully disconnect the consumer's empathy for animals from the meat-purchasing experience.
  • Confinement Justification: Conduct sociological surveys to craft messaging that reframes high-density, windowless animal confinement as "secure, climate-controlled nutritional infrastructure."
  • Community Suppression: Design community outreach programs specifically tailored to overcome and silence local resistance when we open new mega-slaughterhouses in rural areas.
  • Labor Force Psychology: Study the high turnover and psychological toll on slaughterhouse line-workers to optimize our labor retention strategies without having to reduce the line speed.
  • Youth Market Penetration: Utilize sociological data to combat the rising trend of plant-based diets among Gen Z, devising campaigns to re-establish the social dominance of meat consumption.