Criteo Deutschland

Director, Social Strategy & Commercialization

New York City, NY (Hybrid)

$212K/yr – $265K/yrDirector/Executive10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the cross‑org social and discovery agenda for global clients, blending social, discovery, and commerce into executive‑level strategy and GTM motion with a focus on credible, repeatable outcomes.

  • Social & Discovery Strategy: lead C‑suite discussions and co‑create plans that connect social to commerce and performance, turning market needs into product and partnerships.
  • Executive Advisory: serve as a senior advisor in C‑level and VP‑level meetings, QBRs, and planning cycles, turning early wins into repeatable narratives.
  • Product & GTM Influence: codify client needs and competitive insights into roadmap input and field enablement that embed social thinking in selling motions.

Job Description

Responsibilities
  • Set the Criteo POV on social and how it complements walled gardens in modern media activation.
  • Lead strategic conversations with C-level and VP-level clients, co-creating integrated plans that combine social, discovery, and commerce media.
  • Translate market needs back into product, partnerships, and GTM motions, ensuring Criteo is the most credible partner for clients looking to grow through social and discovery channels.
  • Strategy & positioning for Social & Discovery
  • Expand Criteo’s global strategy and narrative for Social in brand and product discovery: how our solutions complement and amplify investments in social platforms.
  • Develop clear value propositions for different client segments that connect social & discovery to commerce outcomes and closed-loop measurement.
  • Build frameworks and playbooks that explain where Criteo sits in the social/discovery mix: prospecting, mid-funnel discovery, retargeting, and loyalty.
  • Client advisory & executive engagement
  • Serve as a senior advisor to key global clients and agencies on social & discovery strategy, participating in C-level and VP-level meetings, QBRs, and planning cycles.
  • Lead strategy workshops and roadshows with clients, co-designing integrated plans that connect social/discovery to Criteo’s strengths in commerce and performance media.
Requirements
  • 10+ years in digital advertising with significant depth in paid social and discovery media across multiple platforms.
  • Track record in client-facing leadership roles at a social platform, social tool/technology company, or leading media/creative agency
  • Proven experience advising large global advertisers and agencies, including C-suite and SVP-level stakeholders, on social/discovery strategy and investment decisions.
  • Demonstrated success in building or scaling a social/discovery practice or offering (e.g., new product, new buying motion, new cross-channel strategy).
  • Strong understanding of commerce, performance media, and measurement, including incrementality, attribution, and full-funnel frameworks.
Preferred
  • Master’s degree in marketing, Business, Communications, or a related field is a plus (or equivalent practical experience).
  • Experience across multiple social platforms and tooling.
  • Global mindset with ability to travel as needed.
Benefits
  • 🏢 Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
  • 📈 Grow with us – Learning, mentorship & career development programs.
  • 💪 Your wellbeing matters – Health benefits, wellness perks & mental health support.
  • 🤝 A team that cares – Diverse, inclusive, and globally connected.
  • 💸 Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.
  • Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.
  • For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.