Director, Social- Pink at Victoria’s Secret & Co. | New York City, NY | $152K/yr – $216K/yr

Director, Social- Pink

New York City, NY (On-site)

$152K/yr – $216K/yrDirector/Executive7+ years expFull time

Posted 1 month ago

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Job Summary

Shape and own the brand’s social engine for a fashion/lifestyle audience, turning culture and creator moments into platform-native content across key channels.

Social strategy ownership: align organic programs with brand priorities, insights, and campaign launches.
Content and measurement: translate strategy into engaging content and clear KPI-driven optimizations across engagement, reach, sentiment, and traffic.
Team and cross-functional orchestration: coach a high-performing social team and embed social early in campaigns with Creative, Brand, PR, Digital, and Paid media.

Job Description

Responsibilities

Develop and execute a forward-thinking organic social strategy aligned to brand priorities, customer insights, and marketing objectives
Shape PINK’s distinct voice and point of view across platforms, ensuring cultural relevance and consistency
Identify emerging trends, formats, and platforms to keep the brand at the forefront of social innovation
Champion social-first thinking across marketing and influence cross-functional partners to integrate social earlier in campaign development
Oversee always-on social programming, including editorial calendars, platform strategies, and real-time content opportunities
Partner with Creative to concept and deliver platform-native, breakthrough content optimized for engagement and reach
Ensure content reflects cultural moments, brand campaigns, and product storytelling in a cohesive way
Lead social listening and community insights to inform content strategies and identify opportunities or risks
Define and track KPIs across engagement, growth, reach, sentiment, and traffic/conversion as applicable
Partner with analytics to translate performance into clear, actionable insights and optimizations

Requirements

7–10+ years of experience in social media, brand marketing, or content strategy
Proven experience managing social channels for a consumer-facing brand (fashion, retail, beauty, or lifestyle preferred)
Strong understanding of platform dynamics, content trends, and cultural behavior (TikTok, Instagram, YouTube, Snapchat, Pinterest)
Demonstrated ability to translate brand strategy into engaging, high-performing content
Experience leading teams and collaborating across functions in a fast-paced environment
Strong analytical mindset with the ability to turn data into action
Excellent communication and influencing skills

Preferred

Experience managing a consumer-facing brand (fashion, retail, beauty, or lifestyle) is preferred.
Experience collaborating with creators/influencers to extend reach and credibility.

Victoria’s Secret & Co.

Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.

Founded in 2021

Columbus, Ohio, USA

29K employees (2,003 in marketing)

careers.victoriassecret.com