Responsibilities

• Define and own Vuori’s global social media strategy across organic and paid channels.
• Establish the strategic framework for how social ladders up to overall brand, campaign, and business objectives.
• Partner with Brand, Creative, and Performance teams to build an integrated organic-and-paid ecosystem that maximizes reach, engagement, and efficiency.
• Stay ahead of platform trends, algorithms, and cultural moments to ensure Vuori’s presence remains relevant and impactful.
• Develop clear KPIs (reach, engagement, growth, ROI) and align analytics and insights to optimize content and spend.
• Partner with the Creative team to develop social-first, culturally compelling content across video, short-form, static, and emerging formats.
• Ensure all social creative aligns with Vuori’s aesthetic, tone, and purpose, while embracing platform-native storytelling.
• Guide cross-functional campaign planning — from concept through posting — ensuring timing, tone, and creative integration across channels.
• Lead social boosting and post amplification strategies in partnership with the Paid Media team to extend reach and engagement of organic content.
• Champion experimentation and innovation across platforms and formats, backed by data-driven testing and iteration.