Responsibilities

• Define and execute a cohesive social media and digital strategy that aligns with organizational goals for revenue, fan growth, and engagement.
• Develop initiatives that amplify brand presence, foster community, and achieve measurable business outcomes.
• Serve as a thought leader on digital and social innovation, ensuring the organization stays ahead of industry trends.
• Define and lead social media strategy for both Sounders FC and Reign FC, ensuring distinct voices with aligned ambition.
• Translate brand priorities into clear, actionable content direction across platforms.
• Push creative boundaries within defined brand guardrails to ensure cultural relevance and differentiation.
• Collaborate with marketing and content teams to deliver compelling, on-brand content that resonates with prioritized audiences.
• Leverage video, live streams, interactive formats, and graphics to engage fans and deepen their connection to the clubs.
• Partner closely with Brand and Creative teams to develop scalable content systems and recurring formats (content IP).
• Balance planned storytelling with real-time and matchday content.

Requirements

• 10+ years of experience in social media, content, or digital storytelling, with 5+ years leading teams
• Proven ability to build and execute social strategies that drive both brand relevance and measurable growth
• Strong understanding of platform dynamics, especially TikTok, Instagram, and emerging formats
• Experience developing content systems, series, or repeatable formats that scale
• Demonstrated ability to leverage data and analytics to inform decisions and optimize performance
• Experience integrating emerging technologies (including AI tools) into creative or operational workflows
• Strong leadership skills with the ability to coach, challenge, and inspire teams
• Ability to operate at both strategic and tactical levels when needed
• Regular on-site presence Tuesday-Thursday at our Headquarters & Training Facility in Renton, WA; hybrid work arrangement

Nice to Have

• Experience working cross-functionally across two clubs or brands
• Experience integrating sponsors into content in native, value-adding ways (partnerships/crucial for sponsorship-driven content)
• Video production and live streaming experience

Benefits

• Comprehensive Healthcare Coverage : We offer 100% employer-sponsored medical, dental, and vision premiums for you and your dependents. For employees enrolled in our HSA healthcare plan, we provide employer contributions to a Health Savings Account (HSA) — $1,000 per year for employee-only coverage and $2,000 per year for spouse or family coverage.
• Generous Paid Time Off & Leave : We offer unlimited paid vacation, paid company holidays, and paid sick leave in compliance with Seattle’s Paid Sick and Safe Time ordinance. We also provide paid bereavement leave and paid jury duty leave to support you during life’s critical moments.
• Retirement Planning Support : 401(k) retirement plan matching, helping you secure your financial future with ease.
• Fertility & Family-Building Support : We provide a $10,000 lifetime maximum fertility benefit through our healthcare plan to support employees in their family-building journeys. This benefit includes coverage for infertility treatment, IVF, IUI, embryo transfer, fertility preservation, and related medications.
• Inclusive Parental Leave : Our gender-neutral parental leave program provides 12–16 weeks of paid leave, inclusive of Washington Paid Family & Medical Leave (PFML), giving new parents the time and support they need during this important life stage.
• Peace of Mind Coverage : Employer-paid long-term disability coverage, as well as basic life insurance and accidental death & dismemberment (AD&D) coverage, providing financial protection and peace of mind for you and your family.
• Exclusive Perks : Enjoy complimentary tickets to matches and employer-funded ORCA cards for public transit, making it easier for you to experience the excitement firsthand.
• Continuous Growth Opportunities : We invest in your learning and development through various programs, resources, and experiences that support growth, internal mobility, and career advancement.
• Community Engagement : We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives, empowering you to make a meaningful difference in the Seattle community.