Responsibilities

• Develop and execute social media engagement and storytelling strategies to support BluPeak’s broader marketing, growth, and member experience objectives.
• Own BluPeak’s social media strategy, content calendar, publishing, engagement, and growth initiatives across digital channels.
• Identify, prioritize, and lead platform-specific strategies with a strong emphasis on short-form video and high-reach content formats (e.g. Instagram Reels, TikTok, YouTube Shorts) as primary drivers of organic brand discovery and awareness growth.
• Lead the development of compelling multimedia storytelling campaigns that highlight member impact, employee culture, community involvement and organizational purpose through video, photography, written content, and digital storytelling.
• Identify emerging social trends, audience behaviors, and engagement opportunities to keep BluPeak culturally relevant and community connected.
• Manage social listening, online reputation monitoring, and community engagement strategies.
• Partner cross-functionally to amplify marketing initiatives, align messaging, and enhance audience engagement across social media and community channels.
• Support executive visibility and thought leadership opportunities through strategic digital storytelling and content development.
• Manage external creative resources, freelancers, agencies, and vendors as needed.
• Develop and manage paid social media strategies across Meta, TikTok, YouTube, and other platforms to support brand awareness growth, audience acquisition, and new member consideration objectives.

• Partner with marketing and growth teams to connect social media activity to membership acquisition funnels, ensuring social strategy supports and accelerates new member growth goals.
• Manage paid social budgets effectively, optimizing spend allocation across platforms, audiences, and content formats to maximize awareness lift and return on investment.
• Develop and test audience targeting strategies, creative formats, and messaging approaches to improve paid social performance and lower cost-per-awareness and cost-per-acquisition metrics.
• Collaborate with digital and performance marketing teams to align paid social with broader digital advertising strategies.
• Develop and amplify purpose-driven community engagement initiatives that strengthen BluPeak’s visibility, trust, and impact within the communities it serves.
• Partner with internal teams, community organizations, and local partners to support sponsorships, volunteer initiatives, financial wellness programs, and community outreach efforts.
• Lead employee advocacy and brand ambassador programs that encourage authentic storytelling, employee engagement, and community connection.
• Identify and elevate member stories and community impact opportunities across social, digital, and community channels.
• Define, track, and report on social media KPIs aligned to BluPeak’s brand awareness growth and membership acquisition objectives, including unaided brand awareness lift, share of voice, audience growth, reach, engagement rate, sentiment, and social’s contribution to new member acquisition.
• Utilize platform-native analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio, etc.) and third-party social media management and analytics platforms (e.g., Sprout Social, Hootsuite, Brandwatch) to monitor and optimize performance.

• Lead the development of paid social strategies across Meta, TikTok, YouTube, and other platforms to support brand awareness growth, audience acquisition, and new member consideration objectives.

• Identify and elevate member stories and community impact opportunities across social, digital, and community channels.

Requirements

• B.A./B.S. degree in Marketing, Communications, Public Relations, Journalism or a related field.
• Minimum 7 years of progressive experience in social media strategy, brand marketing, digital marketing, and/or content marketing, with a demonstrated track record of driving brand awareness growth.
• 3+ years of hands-on experience managing social media platforms, content calendars, content creation tools, paid social campaigns, digital engagement initiatives, and performance analytics.
• Proven experience managing paid social media campaigns, including budget management, audience targeting, and performance optimization across Meta, TikTok, and/or YouTube.
• Experience with influencer and creator partnerships, including identification, contracting, and co-content strategy.
• Proficiency with social media analytics platforms (e.g., Sprout Social, Hootsuite, Brandwatch) and platform-native analytics tools.
• Experience with short-form video strategy, production, and optimization across TikTok, Instagram Reels, and YouTube Shorts.
• Experience with social media awareness measurement methodologies, including brand lift.

• Experience in advocacy-based community building and impact storytelling at scale is strongly preferred.

• Compensation details: 92000-130000 Yearly Salary