Responsibilities

• Social Media Growth Strategy & Brand Engagement (50%)
• Develop and execute social media engagement and storytelling strategies to support BluPeak’s broader marketing, growth, and member experience objectives.
• Own BluPeak’s social media strategy, content calendar, publishing, engagement, and growth initiatives across digital channels.
• Identify, prioritize, and lead platform-specific strategies with a strong emphasis on short-form video and high-reach content formats (e.g. Instagram Reels, TikTok, YouTube Shorts) as primary drivers of organic brand discovery and awareness growth.
• Lead the development of compelling multimedia storytelling campaigns that highlight member impact, employee culture, community involvement and organizational purpose through video, photography, written content, and digital storytelling.
• Identify emerging social trends, audience behaviors, and engagement opportunities to keep BluPeak culturally relevant and community connected.
• Manage social listening, online reputation monitoring, and community engagement strategies.
• Partner cross-functionally to amplify marketing initiatives, align messaging, and enhance audience engagement across social media and community channels.
• Support executive visibility and thought leadership opportunities through strategic digital storytelling and content development.
• Manage external creative resources, freelancers, agencies, and vendors as needed.

• Paid Social & Member Acquisition Support (20%)
• Develop and manage paid social media strategies across Meta, TikTok, YouTube, and other platforms to support brand awareness growth, audience acquisition, and new member consideration objectives.
• Partner with marketing and growth teams to connect social media activity to membership acquisition funnels, ensuring social strategy supports and accelerates new member growth goals.
• Manage paid social budgets effectively, optimizing spend allocation across platforms, audiences, and content formats to maximize awareness lift and return on investment.
• Develop and test audience targeting strategies, creative formats, and messaging approaches to improve paid social performance and lower cost-per-awareness and cost-per-acquisition metrics.
• Collaborate with digital and performance marketing teams to align paid social with broader digital advertising strategies.

• Community Engagement & Brand Advocacy (10%)
• Develop and amplify purpose-driven community engagement initiatives that strengthen BluPeak’s visibility, trust, and impact within the communities it serves.
• Partner with internal teams, community organizations, and local partners to support sponsorships, volunteer initiatives, financial wellness programs, and community outreach efforts.
• Lead employee advocacy and brand ambassador programs that encourage authentic storytelling, employee engagement, and community connection.

Requirements

• B.A./B.S. degree in Marketing, Communications, Public Relations, Journalism or a related field.
• Minimum 7 years of progressive experience in social media strategy, brand marketing, digital marketing, and/or content marketing, with a demonstrated track record of driving brand awareness growth.
• 3+ years of hands-on experience managing social media platforms, content calendars, content creation tools, paid social campaigns, digital engagement initiatives, and performance analytics.
• Demonstrated experience building brand awareness and audience growth for a purpose-driven brand, cause-driven organization, consumer brand, or mission-led nonprofit.
• Proven experience managing paid social media campaigns, including budget management, audience targeting, and performance optimization across Meta, TikTok, and/or YouTube.
• Experience with influencer and creator partnerships, including identification, contracting, and co-content strategy.
• Proficiency with social media analytics platforms (e.g., Sprout Social, Hootsuite, Brandwatch) and platform-native analytics tools.
• Experience with short-form video strategy, production, and optimization across TikTok, Instagram Reels, and YouTube Shorts.
• Experience with social media awareness measurement methodologies, including brand lift.
• LANGUAGE SKILLS: Candidate must have strong written, verbal, spelling and proofreading skills.

• MATHEMATICAL SKILLS: Ability to conceptualize and create PowerPoint presentations, including charts and graphs, interpret data and calculate basic mathematical formulas and ratios.
• REASONING ABILITY: Strong critical-thinking and problem-solving skills. Ability to think strategically, as well as tactically. Ability to analyze data to identify key findings.
• TECHNOLOGY PROFICIENCY: Strong MS Office skills (Excel, Word, Outlook, PowerPoint) and the ability to learn new programs; proficiency in Photoshop, Illustrator, InDesign, and basic HTML.

• Experience in advocacy-based community building and impact storytelling at scale is strongly preferred.

Benefits