Own BluPeak's social media growth and storytelling across channels, with a focus on short-form video and platform-specific strategies; build campaigns that highlight member impact and culture, while coordinating paid social to support member acquisition and community engagement.

• Social Media Growth Strategy & Brand Engagement (50%): Develop and execute social media engagement and storytelling strategies to support BluPeak’s broader marketing, growth, and member experience objectives.
• Own BluPeak’s social media strategy, content calendar, publishing, engagement, and growth initiatives across digital channels.
• Identify, prioritize, and lead platform-specific strategies with a strong emphasis on short-form video and high-reach content formats (e.g. Instagram Reels, TikTok, YouTube Shorts) as primary drivers of organic brand discovery and awareness growth.
• Lead the development of compelling multimedia storytelling campaigns that highlight member impact, employee culture, community involvement and organizational purpose through video, photography, written content, and digital storytelling.
• Identify emerging social trends, audience behaviors, and engagement opportunities to keep BluPeak culturally relevant and community connected.
• Manage social listening, online reputation monitoring, and community engagement strategies.
• Partner cross-functionally to amplify marketing initiatives, align messaging, and enhance audience engagement across social media and community channels.
• Support executive visibility and thought leadership opportunities through strategic digital storytelling and content development.
• Manage external creative resources, freelancers, agencies, and vendors as needed.