Responsibilities

• Lead the social media strategy for the Dunkman sports league across all platforms, driving audience growth, engagement, cultural relevance, and brand affinity.
• Own and lead Dunkman's social media strategy across all major platforms including Instagram, TikTok, YouTube, X, Snapchat, and Facebook.
• Build and manage content calendars, posting cadence, and platform-specific strategies that you will then be responsible for implementing.
• Oversee creation of platform-specific social content, including short-form video, graphics, photography, copy, memes, highlights, and behind-the-scenes storytelling.
• Lead real-time social coverage during live events, including highlight distribution, fan interaction, reactive posting, and issue escalation when needed.
• Identify trends across sports, culture, and social media and act on them quickly.
• Lead community management, commenting, and engagement across all social platforms.
• Collaborate closely with team on aggregating announcement details for press releases and managing timelines for distribution of these announcements across social.
• Develop original content concepts, campaigns, and social-first storytelling formats.
• Collaborate with production and design teams to create and optimize content for distribution.

Requirements

• A minimum of 5 years of experience in social media, digital content, or a related field
• Deep understanding of all major social platforms including algorithms, trends, and monetization
• Proven track record of growing audiences and driving engagement through content
• Strong instincts for what works and the ability to execute quickly
• Highly organized and detail-oriented with demonstrated success meeting deadlines in a fast-paced environment
• Strong communicator who is comfortable working with executives, athletes, and partners
• Self-starter with leadership ability and a high standard for execution
• Able to adapt quickly and problem solve in real time
• Demonstrated success designing and driving strategy while also rolling up your sleeves to implement
• Passion for sports, culture, and content

Preferred

• Experience in sports, media, or live events
• Existing relationships with social media platforms
• Working knowledge of Adobe Creative Suite including Premiere and Photoshop
• Understanding of production workflows and content capture