Own and scale the social media function across strategy, operations, and client delivery, aligning creative, data, and paid-support to drive measurable social outcomes for regulated-brand campaigns.

• Lead, manage, and grow the social media department — including strategists, content creators, and channel specialists
• Set the team's operating model: workflows, content calendars, approval processes, and output standards
• Conduct regular 1:1s and performance reviews, providing strategic coaching and career development support
• Partner with the Director of Client Strategy to ensure social deliverables align with client goals and account strategy
• Serve as the escalation point for social-related client questions, challenges, or strategic pivots
• Own the agency's approach to organic social strategy across platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and emerging channels
• Develop platform-specific content frameworks tailored to each client’s audience, industry, and brand voice
• Set standards for content quality, brand safety, and creative consistency across all client accounts
• Stay ahead of algorithm changes, platform updates, and cultural trends — and translate those into actionable strategy for the team
• Lead social audits, competitive analyses, and channel assessments for new and existing clients

• Define KPIs and reporting frameworks for social performance across the client portfolio
• Oversee monthly and quarterly social reporting, ensuring insights are clear, actionable, and tied to client business goals
• Use data to guide content iteration, posting cadence, and format experimentation
• Collaborate with the paid media team on social content that supports paid campaigns and retargeting efforts
• Partner with Creative on visual content standards, campaign conceptualization, and brand-consistent execution
• Collaborate with CRM and paid media teams to ensure social content supports the full funnel
• Participate in client-facing strategy presentations, QBRs, and new business pitches
• Support new client onboarding by establishing social strategy foundations and early content direction
• Champion the integration of AI tools into content planning, social listening, and efficiency workflows

• Notable: This section contains responsibilities (already listed above) and showcases the breadth of leadership, strategy, and cross-functional collaboration