Responsibilities

• Social Strategy & Ownership - Define and lead the holistic social media strategy across Instagram, TikTok, YouTube Shorts, and emerging platforms.
• Social Strategy & Ownership - Develop long- and short-term roadmaps that drive brand equity, reach, engagement, and community growth.
• Social Strategy & Ownership - Translate amika’s brand priorities, campaigns, and cultural opportunities into social-first storytelling and content pillars.
• Social Strategy & Ownership - Maintain an expert-level understanding of platform behavior, competitive landscape, consumer insights, and cultural shifts.
• Social Strategy & Ownership - Ensure amika’s social presence reflects a distinctive, ownable POV rooted in creativity, inclusivity, humor, and innovation.
• Team Leadership & Organizational Management - Lead, mentor, and inspire the social team (Social + Content Strategy Manager, Manager of Social Media Content, Social Media coordinator).
• Team Leadership & Organizational Management - Build team capabilities, create clear workflows, and establish operational excellence.
• Team Leadership & Organizational Management - Set expectations, provide regular coaching, conduct performance evaluations, and develop growth paths for each team member.
• Team Leadership & Organizational Management - Foster a collaborative, positive, high-trust environment grounded in creativity and accountability.
• Creative Direction & Content Oversight - Oversee end-to-end content development for social — ideation, briefs, shoot direction, production, and publishing.
• Creative Direction & Content Oversight - Provide creative direction to ensure social-first needs are clearly articulated and executed.
• Creative Direction & Content Oversight - Partner with Creative teams to bring concepts to life while ensuring outputs remain tailored to platform best practices.
• Creative Direction & Content Oversight - Ensure all social content — whether creator-led, in-house, or UGC aligns with amika’s brand identity and delivers on channel strategy.
• Creative Direction & Content Oversight - Approve content, scripts, captions, and creative approaches that uphold brand voice and standards.
• Community Strategy & Listening - Oversee community engagement strategy, ensuring amika builds meaningful, two-way relationships across platforms.
• Community Strategy & Listening - Guide the social and community teams in identifying cultural opportunities, rising trends, and audience sentiment signals .? ,?
• Community Strategy & Listening - Ensure that key learnings from the community are shared with brand, creative, education, influencer, and product teams.