Responsibilities

• Develop and lead the North America social media strategy across all owned social platforms.
• Build and execute a comprehensive influencer and creator marketing strategy aligned with brand and business objectives.
• Identify, cultivate, and manage relationships with influencers, creators, talent agencies, and strategic partners.
• Oversee the planning and execution of consumer events, creator experiences, retailer activations, brand partnerships, and community engagement programs.
• Develop integrated campaigns that connect social, influencer, experiential, and retail marketing initiatives.
• Establish KPIs and reporting frameworks across social media, influencer, creator, community, experiential, and advocacy programs.
• Analyze campaign performance and leverage insights to optimize future strategies and maximize ROI.
• Partner closely with Brand Marketing, Creative, PR, Sales, Retail Marketing, and Commercial teams to ensure alignment across all consumer-facing initiatives.
• Manage agency partners and external vendors while ensuring projects are delivered on time and within budget.
• Stay ahead of emerging social trends, platform updates, creator partnerships, and consumer behavior to identify new opportunities for brand growth.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience in social media, influencer marketing, brand marketing, experiential marketing, or integrated marketing.
• Proven success developing and executing social media and influencer strategies for a consumer-facing brand.
• Experience leading creator partnerships, talent relationships, and influencer campaigns at scale.
• Strong understanding of today's social media platforms, content trends, and creator ecosystem.
• Experience planning and executing consumer events, experiential marketing programs, and retail activations.
• Strong analytical skills with experience developing KPIs, measuring campaign performance, and translating insights into action.
• Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Exceptional communication and cross-functional collaboration skills.
• Experience managing agencies, external partners, and marketing budgets is preferred.
• Ability to thrive in a collaborative, fast-paced, and entrepreneurial environment.

Preferred

• Experience managing agencies, external partners, and marketing budgets is preferred.