Responsibilities

• Define and lead WSP's global social and digital media vision, strategy, roadmap and success measures.
• Develop channel strategies across LinkedIn, Google, YouTube, programmatic, paid social and other existing and emerging platforms.
• Recommend channel investment decisions and optimize media mix based on performance and business priorities.
• Partner with Marketing, Communications, MarTech and regional leadership teams to ensure alignment and integration.
• Own the global paid media strategy, investment allocation and optimization.
• Develop audience targeting frameworks, segmentation strategies and campaign performance models.
• Lead paid activation across LinkedIn, Google Ads, YouTube, programmatic and other existing and emerging channels.
• Establish performance benchmarks, attribution models and ROI measurement frameworks along with MarComms partners.
• Partner closely with the MarTech and analytics teams to implement advanced reporting and insights.
• Ensure investments generate measurable brand and commercial outcomes.

Requirements

• 10+ years experience in digital marketing, paid media and social media leadership preferably in B2B professional services.
• 5+ years leading global or multi-region teams.
• Proven experience building and scaling high-performing social and digital marketing functions.
• Deep expertise in paid media strategy and performance marketing.
• Strong understanding of audience targeting, attribution, analytics and conversion optimization.
• Experience managing significant digital media budgets.
• Experience working within complex matrixed global organizations.

Benefits

• WSP provides a comprehensive suite of benefits focused on a providing health and financial stability throughout the employee’s career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings.