Responsibilities

• Develop Ripple’s worldwide social and community approach across platforms (X, LinkedIn, YouTube, emerging channels)
• Lead a high-performing team in a fast paced environment, setting clear direction while empowering bold thinking and experimentation
• Innovate by developing and delivering big, bold, differentiated ideas that elevate Ripple’s leadership, spark conversation, and stand out in crowded, noisy moments.
• Partner with senior executives to build distinctive, credible, high-impact digital presences. Not templated thought leadership but POVs that lead conversations
• Champion and expand Ripple’s global communities, maintaining institutional credibility while encouraging genuine involvement throughout the XRP and crypto ecosystems
• Lead real-time and issues-based engagement, including regulatory developments, market moments, and rapid response scenarios
• Move beyond vanity metrics. Build a framework that measures influence, narrative shift, sentiment strength, authority, and business impact

Requirements

• 10+ years of experience in social media, community, or digital communications.
• This includes senior leadership at a global brand or high-growth technology company.
• Experience in crypto is a huge plus.
• Proven ability to thrive in fast-paced, high-visibility environments with shifting priorities and public scrutiny
• Equal parts strategist and creator with the capability of crafting thoughtful narratives one day and meme-worthy brilliance the next (or both together).
• The judgment to know when to lean in, and when to hold the line.
• Strong editorial judgment and the ability to simplify complex ideas without losing nuance
• Clear track record of delivering out of the box ideas that drives impact, not just activity
• Data-informed decision maker with a clear point of view on meaningful metrics

Preferred

Benefits

• In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
• Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
• Take Control of Your Finances – Competitive salary, bonuses, and equity
• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
• Employee giving match
• Mobile phone stipend
• R&R days so you can rest and recharge
• Generous wellness reimbursement and weekly onsite & virtual programming
• Generous vacation policy - work with your manager to take time off when you need it
• Industry-leading parental leave policies. Family planning benefits.
• Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events