Director, Social - BabylissPRO
Stamford, CT (Hybrid)
Posted 1 day ago
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Job Summary
Own and lead BaBylissPRO US's in-house social and social commerce strategy, building the team, setting editorial direction, and aligning with brand, product, and education for launches and campaigns.
- Oversee content pillars, influencer/creator partnerships, and community management.
- Drive TikTok Shop launch and social commerce roadmap; collaborate with Ecommerce, Sales, and Education.
Job Description
Responsibilities
- Build and lead BaBylissPRO US's organic social strategy across all platforms, designing the team structure, workflows, and governance needed to bring the capability in-house.
- Guide the strategic direction for content pillars, editorial strategy, and brand voice — built and executed by the Social Media Managers — and align closely with Brand Marketing, Product Marketing, and R&D/Innovation on launches and campaigns.
- Lead and develop the Social Media Managers (Styling Tools, Men's Grooming), setting strategic goals and providing creative direction.
- Lead the brand's influencer and creator strategy, setting the vision for how BaBylissPRO builds relationships with creators, professionals, and talent relevant to styling and grooming culture.
- Direct the use of select third-party or agency partners for aspects of influencer execution, while retaining strategic ownership in-house.
- Partner with the Education team to define how BaBylissPRO's educators fit into the broader creator and influencer strategy, connecting professional credibility to consumer-facing content.
- Lead the strategy and 2027 launch of TikTok Shop, directing the roadmap that connects content, creators, and commerce.
- Partner with Ecommerce and Sales to define commercial goals and measurement; build the team by recruiting and onboarding the Social Commerce Manager as the 4th hire.
- Set the strategy and standards for community management — tone, engagement principles, and escalation protocols — with the Community Manager executing day to day.
- Translate community sentiment, recurring themes, and emerging trends into strategic input for brand and product marketing.
Requirements
- 8+ years in social media, social commerce, or social marketing, ideally in beauty, personal care, or consumer products.
- Demonstrated, hands-on expertise on Instagram, TikTok, and YouTube in particular — platform-specific content strategy, formats, and algorithm fluency, not just general social experience.
- Experience building/scaling a social team and managing people managers or senior ICs.
- Experience leading influencer marketing strategy and execution.
- Experience launching TikTok Shop or another social commerce platform strongly preferred; experience bringing an agency-managed function in-house is a plus.
- Experience partnering with an education, ambassador, or professional/trade community program a plus.
- Deep, current fluency in creator culture; strong analytical and cross-functional collaboration skills.
Benefits
- Comprehensive Medical, Dental, and Vision plans
- Generous Paid Time Off programs
- Life and Disability Insurance
- FSA, HSA, and Dependent Care FSA programs
- Paid Parental Leave
- 401(k) with Company Match
- Employee Assistance Program (EAP) and Wellness Programs
- Paid Volunteer Time Off
- Complimentary breakfast and lunch in the Stamford office
BaBylissPRO
Founded in 1959, BaBylissPRO is a global leader in professional hair tools, trusted by hairstylists and barbers worldwide. Part of Conair Corp., the brand operates internationally with headquarters in the UK, France, and the USA, and a strong presence across EMEA, APAC, and the Americas.Built in close collaboration with professionals, BaBylissPRO designs high-performance tools that deliver consistency, durability, and intuitive handling—day in, day out. Innovation has been at the heart of the brand since its beginnings, but never for its own sake. Every product is developed to support real techniques, long working days, and high creative demands.From the salon to the barbershop to shows and the runway, BaBylissPRO creates hard-working tools for creative people—equipment professionals can rely on, even on their busiest days.Mission: To help professionals do the best job they can.Vision: To be the most trusted professional appliance brand.Proposition: Side by side with professionals.
