Director, Shopper Marketing (Small Format)

Responsibilities

• Strategy and Planning
• Define the small-format shopper marketing point of view, including the role of convenience in the broader portfolio growth strategy and the occasions where the portfolio can win.
• Convert shopper, category, customer, and brand insights into actionable strategies, briefs, and activation recommendations.
• Integrate shopper marketing into the annual operating plan, customer planning cadence, innovation calendar, promotional strategy, and commercial planning process.
• Prioritize opportunities based on expected business impact, shopper relevance, customer alignment, feasibility, and available resources.
• Customer and Cross Functional Leadership
• Build trusted relationships with strategic convenience customers and internal Key Account teams, becoming a valued partner in developing customer growth plans.
• Lead cross-functional working teams and maintain alignment across Brand Marketing, Sales, Commercial Planning, Revenue Growth Management, Category Management, Insights and Analytics, and Operations.
• Bring a portfolio mindset to customer planning, identifying opportunities to increase total portfolio productivity, improve visibility, unlock incremental displays, and strengthen execution across formats.
• Influence senior stakeholders through concise, fact-based recommendations and clear articulation of investment choices and expected returns.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
• 10 or more years of progressive experience in shopper marketing, customer marketing, brand marketing, category management, sales strategy, or a related commercial discipline.
• Demonstrated experience developing and executing integrated customer programs in convenience, beverage, CPG, retail, or another high-velocity consumer category.
• Strong understanding of the convenience channel, including customer economics, shopper missions, store-level execution, distribution, display, cold availability, and the role of the field organization.
• Experience managing strategic customer relationships and influencing cross-functional teams without relying solely on formal authority.
• Comfortable connecting strategy to execution and using data to make investment choices, prioritize opportunities, and evaluate results.
• Strong communication and presentation skills, with the ability to move between executive-level strategy, customer-ready storytelling, and detailed activation plans.
• Experience managing agencies, budgets, production partners, and multiple workstreams in a fast-paced environment.

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• Paid Time Off
• Company-paid holidays
• 401(k) with Company match
• Identity theft and legal services