Responsibilities

• Lead Services ELM team across all activities: Cross-Sell (attach); Upsell; Retention & Active Use; Onboarding; Targeting/Behavior Triggers; IPD channel forecast approval; Implementation of all in one platform vision
• Reimagine in-product experience to transform how we drive breakthrough adoption of our platform through in product education, product growth and marketing
• Deliver hyper-personalized, AI-driven experiences using next-best-action models and new in-product surfaces that help customers better discover products, convert faster, and realize the full value of the ecosystem.
• Re-imagine the in product experience to transform how we drive breakthrough adoption with growth tactics such as new AI capabilities, optimizing critical attach & upgrade funnels while instilling ELM wide operational excellence and cultivate our performance driven culture.
• Accelerate Mailchimp new customer growth and drive product adoption through a cohesive, end-to-end, personalized customer journey.
• Become the Capital Lending go-to destination for SMBs to access the funding they need to fuel their business through data-driven lifecycle campaigns which drive awareness and draws from QB’s suite of lending products
• Reimagine Workforce experience for SMBs by increasing WFS customer growth, supercharging adoption, optimizing critical attach funnels, and leveraging customer insights to provide the right message at the right time.
• Drive Payments growth and share of wallet throughout a customer’s lifecycle from adoption to active use by leveraging deep customer insights to provide the right message at the right time.
• Drive Bill Pay growth throughout a customer’s lifecycle from adoption to active use by leveraging deep customer insights to provide the right message at the right time.]}}} }```json**Oops** The assistant output is the final. However there is formatting issue: The JSON ended with extra braces. Let's fix. The top-level should be {
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Requirements

• Significant Subject Matter Expertise in lifecycle marketing, product marketing and go-to-market in SaaS, Fintech, Financial Services, or platform businesses.
• Proven leadership of large-scale businesses ($1B+ revenue) with demonstrated year-over-year growth.
• Track record of building and scaling marketing teams in complex, matrixed organizations.
• Demonstrated ability to influence product roadmaps through structured customer and market insights.
• Experience driving measurable revenue outcomes through coordinated GTM strategies.