Director, SEO

USA (Remote)

$120K/yr – $145K/yrSenior Level7+ years expFull time

Posted 1 month ago

Job Summary

Own and lead comprehensive SEO programs for multiple clients, driving technical audits, content strategy, local optimization, and performance reporting while mentoring the team and shaping future service direction.

  • Define and execute SEO strategies that boost organic visibility and qualified leads.
  • Mentor SEO team members and establish best practices across the department.
  • Collaborate with product, engineering, and client teams to automate and improve ROI.

Job Description

Responsibilities

  • Develop and lead SEO strategies that increase organic visibility, qualified leads, and client growth.
  • Conduct technical SEO audits and create prioritized action plans based on business impact.
  • Stay ahead of Google's evolving algorithms, AI Overviews, and emerging search trends.
  • Serve as the strategic SEO partner for key client accounts.
  • Present recommendations and performance updates with confidence.
  • Partner with internal teams to execute SEO initiatives successfully.
  • Lead technical audits using tools such as Ahrefs, Screaming Frog, Google Search Console, and GA4.
  • Identify opportunities related to crawlability, indexation, schema, internal linking, site architecture, page performance, redirects, and content quality.
  • Work closely with developers to implement technical recommendations.
  • Develop local SEO strategies focused on Google Business Profiles, citation consistency, and location page optimization.

Requirements

  • 7+ years of SEO experience with strong technical SEO expertise.
  • Experience leading SEO strategy for multiple clients or brands.
  • Advanced proficiency with Ahrefs and Google Search Console.
  • Experience with Screaming Frog, GA4, and Looker Studio.
  • Comfortable reading HTML and basic PHP.
  • Strong understanding of technical SEO, schema, internal linking, site architecture, local SEO, and Google Business Profiles.
  • Knowledge of AI Overviews, Generative Engine Optimization (GEO), and modern search trends.
  • Exceptional communication and client presentation skills.

Preferred

  • Law firm SEO experience.
  • Experience leading or mentoring SEO teams.
  • Familiarity with WordPress and technical website implementations.
  • Experience with BrightLocal or Whitespark.

Benefits

  • 100% premium cost for employee: health, dental, and vision coverage
  • Discretionary paid time off
  • 11 holidays observed, and 2 floating holidays
  • Fully remote work environment
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FirmPilot

FirmPilot is the first AI Marketing Platform for Law Firms that intelligently suggests marketing tactics & generates high-quality content 10x faster to get more cases on auto-pilot.

Founded in 2023

Salaries

Posted range

$120K/yr – $145K/yr

Taken straight from the job posting.

See all FirmPilot salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$31M
Last Raise
$22M
Series A, 15 days ago

Funding History

  • Feb 2026
    Series A • $22M
  • May 2025
    Series Unknown
  • Jun 2024
    Series A • $7M

Traffic Signals

Monthly Google Ads Budget
$41.7K

Recent News

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Director, SEO

FirmPilot · USA · Remote