Director, SEO

USA (Remote)

$120K/yr – $145K/yrSenior Level7+ years expFull time

Posted 8 days ago

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Job Summary

Own and lead comprehensive SEO programs for multiple clients, driving technical audits, content strategy, local optimization, and performance reporting while mentoring the team and shaping future service direction.

  • Define and execute SEO strategies that boost organic visibility and qualified leads.
  • Mentor SEO team members and establish best practices across the department.
  • Collaborate with product, engineering, and client teams to automate and improve ROI.

Job Description

Responsibilities

  • Develop and lead SEO strategies that increase organic visibility, qualified leads, and client growth.
  • Conduct technical SEO audits and create prioritized action plans based on business impact.
  • Stay ahead of Google's evolving algorithms, AI Overviews, and emerging search trends.
  • Serve as the strategic SEO partner for key client accounts.
  • Present recommendations and performance updates with confidence.
  • Partner with internal teams to execute SEO initiatives successfully.
  • Lead technical audits using tools such as Ahrefs, Screaming Frog, Google Search Console, and GA4.
  • Identify opportunities related to crawlability, indexation, schema, internal linking, site architecture, page performance, redirects, and content quality.
  • Work closely with developers to implement technical recommendations.
  • Develop local SEO strategies focused on Google Business Profiles, citation consistency, and location page optimization.

Requirements

  • 7+ years of SEO experience with strong technical SEO expertise.
  • Experience leading SEO strategy for multiple clients or brands.
  • Advanced proficiency with Ahrefs and Google Search Console.
  • Experience with Screaming Frog, GA4, and Looker Studio.
  • Comfortable reading HTML and basic PHP.
  • Strong understanding of technical SEO, schema, internal linking, site architecture, local SEO, and Google Business Profiles.
  • Knowledge of AI Overviews, Generative Engine Optimization (GEO), and modern search trends.
  • Exceptional communication and client presentation skills.

Preferred

  • Law firm SEO experience.
  • Experience leading or mentoring SEO teams.
  • Familiarity with WordPress and technical website implementations.
  • Experience with BrightLocal or Whitespark.

Benefits

  • 100% premium cost for employee: health, dental, and vision coverage
  • Discretionary paid time off
  • 11 holidays observed, and 2 floating holidays
  • Fully remote work environment
FirmPilot logo

FirmPilot

FirmPilot is the first AI Marketing Platform for Law Firms that intelligently suggests marketing tactics & generates high-quality content 10x faster to get more cases on auto-pilot.

Founded in 2023

Traffic Signals

Monthly Google Ads Budget
$41.7K

Marketing Team

Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$31M
Last Raise
$22M
Series A, 15 days ago

Funding History

  • Feb 2026
    Series A • $22M
  • May 2025
    Series Unknown
  • Jun 2024
    Series A • $7M

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