Director of SEO & AEO at Softline Solutions | Glendale, CA | $160K/yr – $200K/yr

Softline Solutions

Director of SEO & AEO

Glendale, CA (On-site)

$160K/yr – $200K/yrSenior Level12+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Drive and own SEO strategy and execution across brands to grow organic search, including technical, on-page, off-page, and AI/AX optimization.

Must-have: 8–12+ years of SEO experience with scale growth
Standout: Deep expertise in AI-generated/featured search and AEO across multiple domains

Job Description

Responsibilities

Own SEO and AEO strategy and execution across all brands, with full accountability for organic search performance
Lead technical SEO initiatives including site architecture, crawlability, Core Web Vitals, structured data, and indexation
Develop and execute on-page optimization strategies including keyword targeting, content structure, and internal linking
Build and manage off-page programs including link acquisition, digital PR integration, and authority development
Develop AEO frameworks to optimize brand presence in AI-generated answers, featured snippets, and voice search results
Partner with Content teams to build SEO-informed editorial calendars and ensure content is structured for both traditional and AI-driven discovery
Work closely with Web teams to implement technical recommendations at scale
Define KPIs, build reporting infrastructure, and communicate organic performance clearly to senior stakeholders
Monitor algorithm updates and AI search developments; proactively adapt strategy in response
Evaluate and manage SEO tools, platforms, and agency partners as needed

Requirements

8–12+ years of experience in SEO, with demonstrated success driving organic growth at scale
Deep expertise in technical SEO, comfortable in a crawl report, a site audit, and a conversation with developers
Working knowledge of AEO principles and hands-on experience optimizing for AI-generated and featured search placements
Experience managing SEO across multiple domains or brand properties simultaneously
Proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, and similar
Strong analytical skills; able to move from data to insight to recommendation without hand-holding
Experience collaborating with content, dev, and paid search teams to integrate SEO across disciplines
Agency or multi-brand in-house experience strongly preferred

Benefits

Medical, Dental, Vision, Life Insurance
401K Retirement Plan
Paid Vacation Time
Paid Holidays
and More!

Softline Solutions

At Softline Solutions, we understand that no matter what surface you play, run or walk on, safety and comfort are a priority. Softline Solutions was founded to research and fulfill the need for safer, cleaner and sustainable playground and recreation surfaces. This research led to the manufacturing of Pour In Place safety surface systems and other unique specialist surfacing systems to meet global safety standards without compromising the environmental footprint.Softline Solutions' team of consultants work with clients throughout North America from design through to successful installation of custom surfaces for playgrounds, courtyards, trails, and running tracks. Among our surface systems, we are pleased to share that Softline's FirstBaseTM surfaces are certified by IPEMA (International Playground Manufacturers Association).Our commitment to quality is the unparalleled focus to deliver high-quality products and service to our customers to ensure absolute safety for the children. You may read more about IPEMA at www.ipema.org or visit our website at https://www.softlinesolutions.net/certifications.

Founded in 2006

Canada, North Carolina, USA

21 employees (1 in marketing)

www.softlinesolutions.net