Own the US launch and ongoing brand-building for a biopharma asset, aligning cross-functional teams on strategy, readiness, and compliant execution from pre-launch through post-PDUFA, with emphasis on market development, HCP/patient prioritization, and ROI-driven marketing.

• Responsibilities and launch strategy: Lead development of the launch plan, market development activities, and cross-functional workstreams to align on SWOT, imperatives, and investment requirements.
• Cross-functional execution: Coordinate with global partners, regulatory/legal/compliance, analytics, and field to establish milestones, timelines, and assets such as brand book and promotional materials.
• Brand, assets, and ROI: Drive the post-PDUFA branded marketing program, omni-channel campaigns, and measurement of ROI across programs.

Note: The ai_summary purposefully distills responsibilities and ownership areas into candidate-focused language while omitting detailed requirements, benefits, and process steps.