Responsibilities

• Define the strategy
• Lead and develop the team
• Oversee execution quality
• Drive measurable performance
• Stay ahead of key trends and apply what works
• This is a player-coach leadership role —you guide the team while also contributing directly on high-impact strategic accounts
• 1. Search & Digital Strategy Leadership — Define and evolve strategy across: SEO (technical, content, authority); Pay Per Click (PPC) campaigns; Google Local Service Ads (LSA); Local SEO and Google Business Profile optimization; Incorporate evolving best practices, including Ai-driven search where relevant; Align strategy with client growth goals and company priorities
• 2. Team Leadership & Development — Lead and develop a team of SEO, PPC, and content specialists; Set clear KPIs, expectations, and accountability; Coach team members to improve strategy, execution, and communication; Maintain a team of high-performing A-players
• 3. Video, YouTube & Social Media Strategy — Oversee strategy for: YouTube content and SEO; Video production aligned with search intent; Social media distribution and visibility; Ensure content supports: Rankings, Engagement, Lead generation
• 4. Technical SEO & Performance Oversight — Oversee: Website architecture and technical SEO; Page speed and performance; Indexing, crawlability, and structured data; Ensure consistent application of best practices across accounts
• 5. Paid Search & Conversion Optimization — Oversee performance of: Google Ads campaigns; Local Service Ads (LSA); Optimize: Conversion rates; Cost per lead; Return on ad spend
• 6. Content, Authority & Link Building — Guide content strategy aligned with: Search intent; Frequently asked questions; High-value case-driving topics; Oversee white-hat link building strategies; Ensure content depth, quality, and consistency
• 7. Strategic Account Involvement (Player-Coach) — Contribute directly on select high-priority client accounts; Support: Strategy development; Problem-solving; Performance improvements; Act as a senior resource for complex or high-impact initiatives
• 8. Analytics, Reporting & Insights — Own performance tracking across: Google Analytics; Google Search Console; Campaign dashboards; Translate data into: Clear insights; Actionable recommendations; Drive continuous improvement
• 9. EOS Leadership & Operational Alignment — Participate in weekly Leadership Level 10 (L10) meetings; Set and track Rocks for the Search team; Ensure alignment with company scorecards and priorities; Help build scalable systems and accountability