Responsibilities

• Own the full SLG demand generation strategy, delivering pipeline that meets or exceeds quarterly targets.
• Design and run multi-channel campaigns across paid search, paid social, display, retargeting, email, and partner channels.
• Create and operationalize sales campaigns in partnership with Sales leadership, including outbound motions, account-based plays, and nurture workflows.
• Partner with the content team to create assets that support conversion across the funnel (e.g. landing pages, nurture flows, gated content).
• Implement rigorous testing frameworks to optimize CPL, CAC, MQL → SQO conversion, and down-funnel efficiency.
• Develop Nutrient’s PLG motion, including in-product onboarding journeys, self-serve sign-ups, and activation strategies.
• Partner with Product and Engineering to define friction points and optimize user acquisition, activation, and expansion.
• Create experiment roadmaps to test pricing, packaging, onboarding flows, and usage triggers.
• Develop dashboards and KPIs that measure PLG effectiveness and channel contribution to revenue.
• Own day-to-day digital advertising programs, including budget allocation, forecasting, optimization, and vendor management.

Requirements

• 8+ years in B2B SaaS demand generation or growth marketing, including 3+ years in a leadership role.
• Proven track record of delivering predictable, scalable pipeline in a high-growth environment.
• Deep expertise in digital advertising, campaign development, and full-funnel performance optimization.
• Experience building or contributing to a PLG motion (activation, onboarding, usage expansion).
• Strong understanding of marketing automation, CRM systems, and attribution modeling.
• Comfortable rolling up your sleeves and operating in a fast-moving, startup environment.
• Exceptional analytical skills, with the ability to interpret data and turn insights into action.
• Collaborative leader who thrives at the intersection of marketing, sales, and product.

Preferred

• Collaborators: You collaborate openly, listen actively, and prioritize team success over ego.
• Hungry Learners: Rapid learning fuels progress and career growth.
• Curious Thinkers: You dig deep to uncover the “why,” valuing understanding over simply being right.
• Self-Starters: You take action without waiting for direction, turning obstacles into opportunities with creativity and persistence.
• Owners: You take responsibility for solutions and outcomes, always looking for ways to improve what’s within your control.
• Doers: You’re energized by progress, motivated to create meaningful impact, and eager to tackle challenges.

Benefits

• annual global retreat (past locations include Croatia, Spain, and Greece)
• competitive salaries
• comprehensive benefits
• the chance to work with a global team that feels like a family
• remote-first, low-meeting culture that prioritizes asynchronous communication and flexibility so you can do your best work on your schedule