Responsibilities

• 1. Strategic Partnership & RM Thought Leadership
• - Partner with the Senior Director to shape enterprise RM direction and lead the Acquire/Database Health portfolio within that strategy.
• - Translate the Acquire north star into a sequenced roadmap, business cases, priorities, and measurable outcomes.
• - Serve as a senior strategic advisor to the Senior Director and cross-functional partners, bringing a clear point of view on guest growth, acquisition, activation, personalization, automation, and emerging practices.
• - Contribute reusable frameworks and standards that strengthen the broader RM Strategy Team and go-to-market strategies.
• 2. Guest Growth, Marketability & Acquisition
• - Own strategies for database health, consent and marketability, new-subscriber growth, referrals, strategic partnerships, and channel governance.
• - Lead direct mail and digital acquisition strategies that move prospects and newly known guests toward engagement and first purchase.
• - Own welcome and onboarding, first-purchase conversion, app acquisition, push opt-in growth, and win-back or re-engagement strategies.
• - Partner with Audience Management, Analytics, Product, and Technology to remove growth barriers and expand actionable audiences

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent relevant experience.
• 10+ years of progressive experience in CRM, lifecycle marketing, relationship marketing, loyalty, customer engagement, or a related discipline.
• Experience leading enterprise or portfolio-level strategy across multiple brands, products, business units, or complex guest journeys.
• Demonstrated success building acquisition, onboarding, conversion, engagement, retention, re-engagement, or win-back strategies that delivered measurable business outcomes.
• Deep expertise in audience segmentation, contact strategy, experimentation, marketing automation, triggered communications, personalization, and cross-channel orchestration.
• Experience working with customer data platforms, CRM or marketing automation platforms, mobile engagement platforms, analytics tools, and marketing databases.
• Ability to convert ambiguous business problems and complex data into clear strategies, roadmaps, executive recommendations, and action plans.
• Exceptional influence, facilitation, communication, and stakeholder-management skills in a highly matrixed environment.
• Demonstrated ability to lead transformation and drive adoption without relying on formal authority.
• Strong financial and analytical acumen, including the ability to interpret performance, develop business cases, and connect marketing activity to guest and business value.

Preferred

• - Experience in hospitality, travel, destination, retail, loyalty, subscription, or another high-consideration consumer business.
• - Experience designing lifecycle programs across email, SMS, push, in-app, direct mail, and emerging owned channels.
• - Familiarity with guest identity, householding, consent and marketability, predictive modeling, journey orchestration, and AI-enabled personalization.
• - Experience establishing enterprise governance, operating models, decision rights, and reusable strategic frameworks.
• - Experience partnering with offshore or shared-service execution teams while retaining strategic ownership and quality controls.
• - MBA or advanced degree is helpful but not required.

Benefits

• - Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• - MORE employee discounts on lodging, food, gear, and mountain shuttles
• - 401(k) Retirement Plan
• - Employee Assistance Program
• - Excellent training and professional development
• Full Time roles are eligible for the above, plus:
• - Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• - Free ski passes for dependents
• - Critical Illness and Accident plans
• Vail Resorts offers a ‘Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.