Responsibilities

• Develop, implement, and continuously evaluate TSU’s comprehensive enrollment recruitment strategy, including annual recruitment plans, territory assignments, yield targets, and conversion benchmarks aligned with the University’s enrollment goals.
• Design and manage a territory-based recruitment model covering high schools, community colleges, dual-credit partners, and feeder institutions across the Houston metropolitan area and key Texas markets.
• Establish and track annual recruitment goals by student type (first-time freshmen, transfer, dual-credit, adult learner), geography, academic program, and demographic segment.
• Analyze enrollment trends, market data, and competitor positioning to identify opportunities and inform strategic recruitment decisions; prepare and present recruitment performance reports to the Executive Director of Admissions on a regular basis.
• Collaborate with academic deans, department chairs, and faculty to develop program-specific recruitment strategies that align with TSU’s academic mission and enrollment priorities.
• Lead and coordinate all prospective student outreach activities, including high school visits, college fairs, community events, campus preview days, open houses, and virtual recruitment programs.
• Manage the prospective-student communication funnel from initial inquiry through enrollment deposit, in direct coordination with the Enrollment Management Marketing and Communications Manager, to ensure a seamless, compelling, and data-driven communication cadence.
• Develop and implement targeted yield strategies to convert admitted students into enrolled students, with particular attention to Pell-eligible, first-generation, and underrepresented student populations.
• Build and maintain relationships with high school counselors, community college advisors, community-based organizations, and other partners who serve prospective TSU students in assigned markets.
• Represent TSU at recruitment events, college fairs, and community programs with professionalism and a deep knowledge of TSU’s academic programs, financial aid opportunities, student life, and outcomes.

Requirements

• Bachelor’s degree required from a regionally accredited institution. A degree in Higher Education, Marketing, Communications, Business, or a related field preferred.
• Master’s degree in Higher Education Administration, Student Affairs, Marketing, Business Administration, or a closely related field.
• N/A

Preferred

• Experience in enrollment management or recruitment at an HBCU, minority-serving institution, or urban-serving university with a significant Pell-eligible and first-generation student population.
• Knowledge of Texas’s higher education landscape, including THECB transfer articulation frameworks, dual-credit program structures, and community college transfer pathways.
• Experience developing and managing transfer student recruitment programs or dual-credit pipeline initiatives.
• Demonstrated record of improving enrollment yield, increasing transfer student enrollment, or building high-impact community college partnership programs.
• Familiarity with the Houston metropolitan higher education market, including key feeder high schools, community college systems, and underserved communities.
• Experience with enrollment management software systems (Banner, PeopleSoft, or equivalent student information systems).
• Bilingual (English/Spanish) preferred but not required.