Director of Public Relations

Salt Lake City, UT (On-site)

$72K/yr – $75K/yrDirector/Executive4+ years expFull time

Posted 3 days ago

Job Summary

Own and drive Westminster's strategic communications program by serving as spokesperson, managing media relations, and guiding multi‑channel campaigns, while leading crisis planning, reporting, and stakeholder outreach.

  • Own and execute strategic communications strategy
  • Serve as spokesperson and media liaison
  • Lead crisis communications and performance reporting

Job Description

Responsibilities

  • Develop, manage, and execute a strategic communications strategy that elevates the visibility of the university and its leadership.
  • Serve as the point of contact for media outlets and reporters. Field all incoming media requests and serve as the university’s spokesperson.
  • Develop messaging and narrative structures for media campaigns and materials such as press releases, media advisories, and pitches.
  • Responsible for news coverage monitoring, analysis, and internal visibility to continuously elevate and adjust communications strategies.
  • Produce internal communications that build community and credibility, keeping the campus community engaged and informed.
  • Lead the strategy and production of integrated multi-media content for Westminster’s website, social media channels, internal newsletters, enrollment platforms, and university publications.
  • Develop and execute crisis and emergency communications plans for the university.
  • Develop and plan for weekly, monthly, quarterly, and annual reporting on communications campaign performance and impact.
  • Lead the strategy and production of integrated multi-media content for Westminster’s website, social media channels, internal newsletters, enrollment platforms, and university publications.
  • Develop and set social media strategy aligned to the university’s goals and strategic communications plans in coordination with the Digital Media Manager and Chief Communications Officer.

Requirements

  • Four (4)years or more of work experience in communications, public relations, marketing, or other closely-related fields.
  • Bachelor’s degree or higher in communications, marketing, or a related field.
  • Demonstrable experience with principles and concepts in public relations and media relations, and familiarity with marketing, social media, copywriting, photography, graphic design, audio and video production.
  • May be designated as essential personnel in cases of campus closure or emergency.
  • Extended hours, including evenings and weekends will be required.
  • Ability to respond on-callas assigned, including evenings and weekends is required.

Preferred

  • One (1) year or more of managing individuals who report to you.

Benefits

  • Medical, Dental, and Vision Insurance
  • Paid Time Off (PTO)
  • Paid Parental Leave
  • Paid Family and Medical Leave
  • 403(b) Retirement Plan with a 5.5% employer contribution
  • Tuition Remission (after a qualifying period of employment)
  • 18 Paid Holidays Annually
  • Cell Phone Plan Discounts
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Westminster University

Westminster is a private, comprehensive university in Salt Lake City, Utah. At Westminster, college is not a spectator sport. Classes are alive with faculty and students interacting, discussing, exploring. Your days are filled with the critical thinking, conversation, and academic rigor that put you at the top of your game and the top of the list with employers.

Salt Lake City, Utah, USA
1.1K employees (82 in marketing)

Salaries

Posted range

$72K/yr – $75K/yr

Taken straight from the job posting.

See all Westminster University salaries

Marketing Team

Marketing Team Size
60 (5% of company)
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
45.5K
Monthly Google Ads Budget
$98.1K
Traffic Source Mix
Search
49.3%
Direct
41.5%
Referral
7.1%
Social
1.3%
Paid
0.6%

Headcount Trend

Current headcount: ~1.1K

Recent News

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Director of Public Relations

Westminster University · Salt Lake City, UT · On-site