Responsibilities

• Developing marketing campaigns to promote events and activities to increase awareness of THA mission objectives.
• Writing articles for newspapers and other publications to promote THA mission, programs, events, and other activities
• Write media alerts, press releases and coordinating media coverage of THA’s programs, special events and ribbon cuttings.
• Scheduling interviews with reporters from radio stations, television stations, and other media outlets.
• Develop and maintain a comprehensive media contact list.
• Developing and enhance marketing plans to promote THA in a positive imagine, branding the THA as one of the nation’s leading housing agencies.
• Serve as a liaison to the THA Board of Commissioners to ensure they are equipped for meetings, speaking engagements, and opportunities to advance the Mission of the THA.
• Coordinating public relations campaigns for special events such as award ceremonies, community, and client outreach events and others.
• Create and design alluring collateral, i.e., brochures, flyers, and a monthly newsletter to cross-brand THA favorably locally and nationally. This may from time to time include modifications and rebranding of the logo, colors, fonts to create an always relevant brand for THA.
• Create and manage videography development and content for promotions and social media.

Requirements

• Knowledge of the principals and practices of public relations, including marketing, advertising, graphic design, etc.
• Knowledge of English, spelling, and program terminology.
• Knowledge of research and report preparation techniques and procedures.
• Knowledge of the principles of management and supervision.
• Knowledge of Florida public records laws.
• Ability to work in a dynamic environment that require the incumbent to be sensitive to change and responsive to changing goals, priorities, and needs.
• Ability to perform professional-level work dealing with data, people, and technology that relates to administrative, technical, scientific, engineering, accounting, legal, or managerial skills.
• Ability to set priorities, plan and implement activities to maximize efficiency.
• Ability to provide information in a courteous diplomatic manner.
• Ability to use a computer to store, retrieve and compile data, prepare reports, newsletter, brochures, and promotional materials.