Responsibilities

• Develops and leads an always-on earned media strategy designed to keep Jack in the Box consistently visible, relevant, and top of mind.
• Builds an annual earned communications calendar that extends beyond major marketing campaigns to create a continuous drumbeat of culturally relevant stories and moments.
• Identifies opportunities across the brand, menu, marketing calendar, consumer trends, cultural conversations, and company news that can generate breakthrough earned attention.
• Creates proactive storylines and news hooks rather than relying solely on traditional product announcements and press releases.
• Maintains a deep understanding of media trends, consumer behavior, cultural conversations, and emerging platforms to identify new opportunities for Jack in the Box to show up in unexpected ways.
• Conceives and executes earned-first ideas, stunts, activations, partnerships, events, and cultural moments designed to break through and generate conversation.
• Develops PR strategies that amplify major brand and menu initiatives while creating additional earned moments between campaign launches.
• Challenges agency and internal partners to develop ideas that are inherently talkable, shareable, and newsworthy.
• Ensures activations unmistakably reflect Jack in the Box’s distinctive voice and personality while advancing broader brand and business objectives.
• Leads earned-media storytelling around the company's brand strategy, menu innovation, marketing campaigns, partnerships, activations, and other consumer-facing initiatives.

Requirements

• Education - Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Business Administration, or related field required.
• 8+ years of progressively responsible public relations, communications, earned media, or integrated marketing experience. Significant experience developing earned-first ideas and breakthrough consumer PR programs, ideally within restaurant, food and beverage, retail, entertainment, consumer products, or other highly culturally relevant brands.
• Demonstrated experience generating meaningful earned media through proactive storytelling, activations, partnerships, and cultural moments.
• Experience with both consumer brand PR and corporate communications strongly preferred.
• Experience supporting executive communications and corporate reputation programs preferred.
• Agency management experience required.
• Experience working within a multi-unit and/or franchise organization highly desired.

Benefits

• Jack in the Box Inc. offers a competitive salary and Total Rewards package that includes: medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.