Director of Public Relations & Communications

New York City, NY (Remote)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

Job Summary

Own the external narrative for a mission-driven org by shaping a unified communications and brand strategy, leading media relations, and steering a growing team to drive earned coverage, digital presence, and fundraising impact.

  • Editorial and media: Build the editorial direction with leadership, own media relationships, and pitch major outlets across print, TV, radio, and streaming.
  • Brand and content operations: Maintain brand standards, oversee content and design, and optimize a marketing funnel to increase subscribers and small donors.
  • Team and measurement: Lead a department of staff and contractors, establish workflows, test messaging, and track metrics to inform strategy.

Job Description

Responsibilities

  • Co-develop a communications strategy, including editorial direction, with the Chief Narrative Officer and Executive Director that amplifies the organization’s brand, content, work, and staff to establish the organization as an expert, promote its thought leadership, advance impact, and support fundraising.
  • Collaborate with other directors and staff to ensure that all campaigns and projects have strategic public relations and communications support, considering campaign and project goals, audience, and resources and helping to develop effective messaging.
  • Manage the organization’s branding guide and ensure brand consistency in our public image and across all our work, including our print and digital presence.
  • Manage relationships with all marketing and communications-related contractors and vendors and oversee their contracted work product.
  • Lead the communications department, managing a growing team of staff and consultants supporting traditional media, digital media, storytelling, and creative design.
  • Develop and implement systems and processes to streamline marketing and communications workflow, with protocol to test new strategies and messaging.
  • Set, track, and analyze clear and measurable metrics to regularly inform strategy.
  • Develop and deepen relationships with producers, editors, and journalists, especially in broadcast and streaming media, and lead on media relationships and outreach.
  • Oversee traditional media functions, including drafting press releases, hosting press conferences, pitching coverage, and drafting opinion editorials.
  • Monitor daily news cycle and relevant coverage to pitch follow-up pieces and ensure the organization is a part of timely public conversations.

Requirements

  • At least five years of professional experience developing and executing effective public relations and communications strategies with a demonstrated track record of earned media placement across print, broadcast, and streaming, including major national outlets.
  • At least two years of professional experience driving social strategies and content development for Instagram, Twitter/X, BlueSky, TikTok, and YouTube, including collecting, analyzing, and reflecting performance data.
  • At least two years of professional experience directly managing full-time staff and contractors.
  • Proven ability to distill dense, complicated issues into clear, specific messaging — not just accessible, but precise.
  • Strong existing relationships — and a proven ability to build new ones — with producers, editors, and journalists at both major and niche media outlets, especially those covering social and racial justice, business or economics, and politics.
  • Demonstrated ability to manage multiple complex projects simultaneously, planning well ahead of deadlines, maintaining centralized tracking systems, proactively surfacing blockers with proposed solutions, and following through.
  • Exceptional oral and written communication skills, including storytelling and copyediting.
  • Goal-oriented creative mind.
  • Ability to leverage data and analytics to assess impact and adapt strategies.
  • Experience identifying and training media spokespeople.

Preferred

  • Strong existing relationships with producers, editors, and journalists at major and niche media outlets, especially those covering social and racial justice, business or economics, and politics.
  • Experience in criminal justice is strongly preferred.

Benefits

  • comprehensive medical, vision, and dental coverage
  • 20 days of vacation time
  • ten days of personal/sick leave
  • three days of bereavement leave in addition to 11 holidays and winter break
  • 401k contribution match
  • $75 monthly technology stipend
  • monthly wellness reimbursement
  • dedicated budget for professional development
  • retention benefits every five years
  • remote-first environment with office options and an on-video culture
Worth Rises logo

Worth Rises

Worth Rises is a non-profit advocacy organization dedicated to dismantling the prison industry and ending the exploitation of those it touches. Partnering extensively and deliberately with directly impacted people, we work to expose the commercialization of the criminal legal system and advocate and organize to protect and return the resources extracted from affected communities. Through our work, we strive to help pave the road toward police and prison abolition. EXPOSING EXPLOITATIONWe conduct research, collect data, and perform innovative analyses aimed at unmasking the harms caused by the prison industrial complex. Understanding the mobilizing power of knowledge, we transform our analyses into accessible and compelling content designed to increase awareness and shift discourse around the commercialization of justice.ORGANIZING FOR CHANGEWe organize and lead campaigns that center on protecting and returning resources to directly-impacted communities.We equip consumers, investors, public agents, elected officials, celebrities, litigators, advocates, and the public with the tools needed to challenge those who profit from our nation's carceral crisis.

Founded in 2017
New York, New York, USA
9 employees (3 in marketing)
Worth Rises logo

Director of Public Relations & Communications

Worth Rises · New York City, NY · Remote