Director of Public Relations and Communications at Windstar Cruises | Miami, FL

Windstar Cruises

Director of Public Relations and Communications

Miami, FL (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own external PR and brand storytelling across media, executive visibility, and crisis-ready communications, driving narrative pillars and KPI-driven performance while aligning with partnerships and HR to harmonize internal and external messaging.

Own external PR strategy, annual priorities, narrative pillars, and measurement standards that advance brand reputation and business goals.
Lead executive thought leadership, press materials, and spokesperson readiness to elevate brand reputation.
Coordinate partnerships and cross-functional activations to align brand storytelling with commercial calendars and guest experiences.

Job Description

Responsibilities

Owns the external PR strategy, setting annual priorities, narrative pillars, and measurement standards that advance brand reputation and business goals.
Establishes and maintains media relations to ensure favorable coverage of company assets, activities, and announcements. Acts as chief spokesperson to the media.
Develops and oversees the creation of press releases, executive speeches, talking points, statements, and other external communication pieces.
Builds and manages an executive thought-leadership platform for the President and senior leaders, including bylined content, speaking opportunities, and industry forums.
Leads planning and execution of special events, press trips, inaugurals, and other brand moments that promote the company's image, products, and achievements.
Maintains corporate visibility with industry and trade associations and represents the company at major industry and trade functions.
Manages the company's response to unforeseen challenges that arise in the business operating environment, including crisis communications and issues management.
Administers corporate contributions and community affairs and represents the company at community events.
Manages award programs, including solicitation for votes and promotion of recognitions earned.
Defines PR and communications KPIs — including share of voice, sentiment, message pull-through, and reach — and reports performance and learnings to executive leadership on a regular cadence.

Requirements

Minimum of a Bachelor's degree in Business, Marketing, Communications, Public Relations, or a related field.
Minimum of 8 years of progressive experience across public relations and communications, including demonstrated experience leading partnerships and internal communications; experience in the travel, hospitality, or leisure industry strongly preferred.
Proven track record of securing high-impact media coverage, building strategic partnerships, and delivering internal communications programs that drive employee engagement.
Knowledge of trade press, industry associations, consumer travel publications, and the influencer and partner landscape relevant to travel and lifestyle audiences.
Experience serving as a spokesperson and providing counsel to senior executives, including in crisis or high-sensitivity situations.
Exceptional organizational, management, and communication skills, including writing, editing, and public speaking.
Strong negotiation skills and experience structuring and managing partnership agreements.
People-leadership experience, including building teams and managing external agencies.
Ability to work under pressure in a fast-paced, deadline-driven environment.

Benefits

For full-time employees, Windstar offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; Vacation, Sick Time and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance and Employee Discounts & Travel Deals.

Windstar Cruises

Windstar Cruises operates a fleet of six small sailing and all-suite yachts visiting approximately 260 ports in 2020 sailing throughout Europe, the Caribbean, Costa Rica and the Panama Canal, Australia, New Zealand, Asia, Alaska, Canada and New England, and cruising year-round in Tahiti. Windstar’s fleet is the market leader in small ship cruising with a total of 1,574 passenger berths calling on off-the-beaten-path and popular ports in over 60 countries. The boutique cruise line carries fewer than 350 passengers on its small ships and takes travelers on cruises that are 180 degrees from ordinary. They are known for their immersive and authentic experiences, unique, port-intensive itineraries, exceptional award-winning service, and innovative culinary program as the Official Cruise Line of the James Beard Foundation. Windstar Cruises is a part of Xanterra Parks & Resorts®, known for “Legendary Hospitality with a Softer Footprint.”Windstar Cruises is an Equal Opportunity Employer.For Open Positions visit our web site: https://www.windstarcruises.com/our-company/careers/open-positions/

Founded in 1986

Miami, Florida, USA

1K employees (27 in marketing)

www.windstarcruises.com/our-company/careers